Mirae Asset Visual Identity

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In 2015, Mirae Asset approached Interbrand to find a solution to constitute distinctive and unique brand identity along with corporate image of Mirae Asset. Since the clients were keen to keep the current corporate logos, we’ve suggested to develop a graphic motif to add a new visual element and strengthen their current visual identity system.

The new visual element took motif from visionary of telescope. The visual element symbolically illustrates Mirae Asset’s own experience and professional philosophy that predicts the flow of market faster and have a farsighted vision.

In 2015, Mirae Asset engaged Interbrand to revitalize its group-level visual identity and establish a more unified visual system across the organization. As the decision was made to retain the existing corporate logo, the project focused on developing a new graphic motif to strengthen and refine the overall identity system.

The newly developed visual motif was inspired by the idea of looking further through a telescope, symbolizing Mirae Asset’s long-term vision, professional expertise, and accumulated experience. This approach allowed the brand to enhance its visual consistency while reinforcing its forward-looking and insightful brand philosophy.

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Year
2015

Client
Mirae Asset

Collaborators
Uzin Hwang, Kyunghwan Lee,
Eunah Kim, Miyoung Kim