{"id":20047,"date":"2019-03-20T05:05:22","date_gmt":"2019-03-20T05:05:22","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20047"},"modified":"2026-01-31T12:52:37","modified_gmt":"2026-01-31T12:52:37","slug":"self-promotion-2012","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=self-promotion-2012","title":{"rendered":"Two Names, One Identity"},"content":{"rendered":"\n
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Two Names, One Identity<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
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In 2012, I designed my personal brand identity and developed a series of stationery as a self-promotion tool when reaching out to individuals and design agencies for potential job opportunities. The concept focused on creating a logo that authentically represented my personal identity.<\/p>\n\n\n\n

By combining Korean and English letterforms, the primary symbol was designed to express my position at the time as a junior graphic designer based in Sydney with roots in Seoul. A set of secondary logos was also developed to reflect different aspects of my personality and attributes, allowing the identity to be applied flexibly across various touchpoints.<\/p>\n\n\n\n

2012\ub144, \ub514\uc790\uc774\ub108\ub85c\uc11c \ucde8\uc5c5\uc744 \uc900\ube44\ud558\uba70 \ub514\uc790\uc778 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc5d0 \uc81c \uc2a4\uc2a4\ub85c\ub97c \uc18c\uac1c\ud558\uae30 \uc704\ud55c \uac1c\uc778 \ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc758 \uc815\uccb4\uc131\uc744 \uba85\ud655\ud558\uac8c \ub4dc\ub7ec\ub0bc \uc218 \uc788\ub294 \ub85c\uace0\ub97c \uc911\uc2ec\uc73c\ub85c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc124\uacc4\ud558\uace0, \uc774\ub97c \uc801\uc6a9\ud55c \uc2a4\ud14c\uc774\uc154\ub108\ub9ac \uc2dc\ub9ac\uc988\ub97c \ud568\uaed8 \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud55c\uae00\uacfc \uc601\ubb38 \ub808\ud130\ud3fc\uc744 \uacb0\ud569\ud574 \uc2dc\ub4dc\ub2c8\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uc8fc\ub2c8\uc5b4 \uadf8\ub798\ud53d \ub514\uc790\uc774\ub108\uc774\uc790 \uc11c\uc6b8\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc815\uccb4\uc131\uc744 \uc0c1\uc9d5\ud558\ub294 \uba54\uc778 \uc2ec\ubcfc\uc744 \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc800\uc758 \uc131\ud5a5\uacfc \ub2e4\uc591\ud55c \uce90\ub9ad\ud130\ub97c \ud45c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc5ec\ub7ec \uac1c\uc758 \uc138\ucee8\ub354\ub9ac \ub85c\uace0\ub97c \ud568\uaed8 \uac1c\ubc1c\ud574, \uc0c1\ud669\uc5d0 \ub530\ub77c \uc720\uc5f0\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc544\uc774\ub374\ud2f0\ud2f0 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2012<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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