{"id":20047,"date":"2019-03-20T05:05:22","date_gmt":"2019-03-20T05:05:22","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&#038;p=20047"},"modified":"2026-01-31T12:52:37","modified_gmt":"2026-01-31T12:52:37","slug":"self-promotion-2012","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=self-promotion-2012","title":{"rendered":"Two Names, One Identity"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1758\" height=\"1758\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2.png\" alt=\"\" class=\"wp-image-21027\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2.png 1758w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2-300x300.png 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2-1024x1024.png 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2-150x150.png 150w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2-768x768.png 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_01-edited-2-1536x1536.png 1536w\" sizes=\"auto, (max-width: 1758px) 100vw, 1758px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-scaled.png\" alt=\"\" class=\"wp-image-21025\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-scaled.png 2560w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-300x225.png 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-1024x768.png 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-768x576.png 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-1536x1152.png 1536w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_02-edited-2-2048x1536.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/07_OJ.jpg\" alt=\"\" class=\"wp-image-20048\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/07_OJ.jpg 2000w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/07_OJ-100x100.jpg 100w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/07_OJ-600x600.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/07_OJ-300x300.jpg 300w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-scaled.png\" alt=\"\" class=\"wp-image-21022\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-scaled.png 2560w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-300x225.png 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-1024x768.png 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-768x576.png 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-1536x1152.png 1536w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_04-edited-2048x1536.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-scaled.png\" alt=\"\" class=\"wp-image-21024\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-scaled.png 2560w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-300x225.png 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-1024x768.png 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-768x576.png 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-1536x1152.png 1536w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/Jy_Intro_03-edited-2048x1536.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2000\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Jy_All_1-1.jpg\" alt=\"\" class=\"wp-image-20057\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Jy_All_1-1.jpg 3000w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Jy_All_1-1-600x400.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Jy_All_1-1-300x200.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Jy_All_1-1-768x512.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Jy_All_1-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-913afba5 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0;flex-basis:33.33%\"><h3 class=\"wp-block-post-title\">Two Names, One Identity<\/h3>\n\n<div class=\"taxonomy-portfolio-categories wp-block-post-terms\"><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=branding\" rel=\"tag\">Branding<\/a><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#b3b3b3;color:#b3b3b3\"\/>\n\n\n\n<p class=\"has-small-font-size\">In 2012, I designed my personal brand identity and developed a series of stationery as a self-promotion tool when reaching out to individuals and design agencies for potential job opportunities. The concept focused on creating a logo that authentically represented my personal identity.<\/p>\n\n\n\n<p class=\"has-small-font-size\">By combining Korean and English letterforms, the primary symbol was designed to express my position at the time as a junior graphic designer based in Sydney with roots in Seoul. A set of secondary logos was also developed to reflect different aspects of my personality and attributes, allowing the identity to be applied flexibly across various touchpoints.<\/p>\n\n\n\n<p class=\"has-small-font-size\">2012\ub144, \ub514\uc790\uc774\ub108\ub85c\uc11c \ucde8\uc5c5\uc744 \uc900\ube44\ud558\uba70 \ub514\uc790\uc778 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc5d0 \uc81c \uc2a4\uc2a4\ub85c\ub97c \uc18c\uac1c\ud558\uae30 \uc704\ud55c \uac1c\uc778 \ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc758 \uc815\uccb4\uc131\uc744 \uba85\ud655\ud558\uac8c \ub4dc\ub7ec\ub0bc \uc218 \uc788\ub294 \ub85c\uace0\ub97c \uc911\uc2ec\uc73c\ub85c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc124\uacc4\ud558\uace0, \uc774\ub97c \uc801\uc6a9\ud55c \uc2a4\ud14c\uc774\uc154\ub108\ub9ac \uc2dc\ub9ac\uc988\ub97c \ud568\uaed8 \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\ud55c\uae00\uacfc \uc601\ubb38 \ub808\ud130\ud3fc\uc744 \uacb0\ud569\ud574 \uc2dc\ub4dc\ub2c8\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uc8fc\ub2c8\uc5b4 \uadf8\ub798\ud53d \ub514\uc790\uc774\ub108\uc774\uc790 \uc11c\uc6b8\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc815\uccb4\uc131\uc744 \uc0c1\uc9d5\ud558\ub294 \uba54\uc778 \uc2ec\ubcfc\uc744 \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc800\uc758 \uc131\ud5a5\uacfc \ub2e4\uc591\ud55c \uce90\ub9ad\ud130\ub97c \ud45c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc5ec\ub7ec \uac1c\uc758 \uc138\ucee8\ub354\ub9ac \ub85c\uace0\ub97c \ud568\uaed8 \uac1c\ubc1c\ud574, \uc0c1\ud669\uc5d0 \ub530\ub77c \uc720\uc5f0\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc544\uc774\ub374\ud2f0\ud2f0 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<p><strong>Year<br><\/strong>2012<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2012, I designed my personal brand identity and developed a series of stationery as a self-promotion tool when reaching out to individuals and design agencies for potential job opportunities. The concept focused on creating a logo that authentically represented my personal identity. By combining Korean and English letterforms, the primary symbol was designed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20048,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-20047","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20047\/revisions"}],"predecessor-version":[{"id":21028,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20047\/revisions\/21028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/20048"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20047"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20047"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}