{"id":20166,"date":"2019-03-20T15:09:53","date_gmt":"2019-03-20T15:09:53","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20166"},"modified":"2026-02-02T11:19:29","modified_gmt":"2026-02-02T11:19:29","slug":"hhi-tea-package","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=hhi-tea-package","title":{"rendered":"HHI Tea Package"},"content":{"rendered":"\n
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HHI Tea Package<\/h3>\n\n
Package<\/a><\/div>\n\n\n
\n\n\n\n

Following the HHI Chocolate packaging project, this series was developed as the second promotional packaging initiative for Hyundai Heavy Industries<\/strong><\/a>. As one of Korea\u2019s largest corporations, HHI aimed to introduce Korean culture and tradition beyond its corporate values and vision.<\/p>\n\n\n\n

Najeon<\/em> and Cha<\/em> were selected as the central themes of the project. Najeon refers to traditional Korean lacquerware inlaid with mother-of-pearl, historically used by the royal family and aristocracy during the Joseon Dynasty before gradually becoming part of everyday culture. Cha, meaning traditional Korean tea, was enjoyed by royalty and nobility in both daily rituals and ceremonial occasions, later spreading widely among the general public.<\/p>\n\n\n\n

By combining these two cultural elements, the packaging was designed to convey the depth, refinement, and heritage of Korean tradition through a contemporary promotional format.<\/p>\n\n\n\n

HHI \ucd08\ucf5c\ub9bf \ud328\ud0a4\uc9c0 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc774\uc5b4, \ubcf8 \uc791\uc5c5\uc740 \ud604\ub300\uc911\uacf5\uc5c5\uc758 \ub450 \ubc88\uc9f8 \ud504\ub85c\ubaa8\uc158 \ud328\ud0a4\uc9c0 \uc2dc\ub9ac\uc988\ub85c \uae30\ud68d\u00b7\uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub300\ud55c\ubbfc\uad6d\uc744 \ub300\ud45c\ud558\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c, \ub2e8\uc21c\ud788 \uae30\uc5c5\uc758 \uac00\uce58\ub098 \ube44\uc804\uc744 \uc804\ub2ec\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \ud55c\uad6d\uc758 \ubb38\ud654\uc640 \uc804\ud1b5\uc744 \ud568\uaed8 \uc18c\uac1c\ud558\uace0\uc790 \ud55c \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcf8 \uc2dc\ub9ac\uc988\uc758 \ud575\uc2ec \ud14c\ub9c8\ub85c\ub294\u00a0\ub098\uc804\uacfc ‘\ucc28(\u8336)’\ub97c \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc804\uc740 \uc790\uac1c\ub97c \ud65c\uc6a9\ud55c \ud55c\uad6d \uc804\ud1b5 \uacf5\uc608\ub85c, \uc870\uc120 \ucd08\uae30\uc5d0\ub294 \uc655\uc2e4\uacfc \uc0c1\ub958\uce35\uc744 \uc704\ud55c \ud63c\ub840 \ubc0f \uace0\uae09 \uacf5\uc608\ud488\uc73c\ub85c \uc0ac\uc6a9\ub418\uc5c8\uc73c\uba70, \uc774\ud6c4 \uc810\ucc28 \ub300\uc911\uc5d0\uac8c\ub3c4 \ud655\uc0b0\ub41c \ubb38\ud654\uc801 \uc720\uc0b0\uc785\ub2c8\ub2e4. \ucc28 \uc5ed\uc2dc \uc870\uc120\uc2dc\ub300 \uc655\uc2e4\uacfc \uc0ac\ub300\ubd80 \uacc4\uce35\uc758 \uc77c\uc0c1\uacfc \uc758\ub840\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70, \uc2dc\uac04\uc774 \ud750\ub974\uba70 \ud55c\uad6d \ubb38\ud654 \uc804\ubc18\uc5d0 \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \ub450 \uc804\ud1b5\uc801 \uc694\uc18c\ub97c \ud604\ub300\uc801\uc778 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778\uc73c\ub85c \uc7ac\ud574\uc11d\ud574, \ud55c\uad6d \ubb38\ud654\uac00 \uc9c0\ub2cc \uae4a\uc774\uc640 \uc815\uc81c\ub41c \ubbf8\uac10\uc744 \uae30\uc5c5 \ud504\ub85c\ubaa8\uc158\uc774\ub77c\ub294 \ub9e5\ub77d \uc548\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc804\ub2ec\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Year
<\/strong>2014<\/p>\n\n\n\n

Client
<\/strong>Hyundai Heavy Industries<\/p>\n\n\n\n

Agency
<\/strong>Infinite<\/p>\n\n\n\n

Collaborators
<\/strong>Kiwhan Oh, Youngsu Hwang, Hyejin Oh<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Following the HHI Chocolate packaging project, this series was developed as the second promotional packaging initiative for Hyundai Heavy Industries. As one of Korea\u2019s largest corporations, HHI aimed to introduce Korean culture and tradition beyond its corporate values and vision. Najeon and Cha were selected as the central themes of the project. Najeon refers to traditional Korean lacquerware inlaid […]<\/p>\n","protected":false},"author":1,"featured_media":20398,"template":"","portfolio-categories":[58],"portfolio-tags":[],"class_list":["post-20166","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-package"],"yoast_head":"\nHHI Tea Package - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=hhi-tea-package\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HHI Tea Package - Just in Case\" \/>\n<meta property=\"og:description\" content=\"Following the HHI Chocolate packaging project, this series was developed as the second promotional packaging initiative for Hyundai Heavy Industries. As one of Korea\u2019s largest corporations, HHI aimed to introduce Korean culture and tradition beyond its corporate values and vision. Najeon and Cha were selected as the central themes of the project. 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