{"id":20175,"date":"2019-03-20T15:39:32","date_gmt":"2019-03-20T15:39:32","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20175"},"modified":"2026-04-05T07:46:25","modified_gmt":"2026-04-05T07:46:25","slug":"1q-bank","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=1q-bank","title":{"rendered":"KEB Hana 1Q Bank Brand Identity"},"content":{"rendered":"\n
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KEB Hana 1Q Bank Brand Identity<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
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Launched in 2015, 1Q Bank<\/em> was introduced by KEB Hana Bank through its Canadian branch as a mobile-only banking platform, marking the first global mobile banking initiative among Korean financial groups. The project was driven by the ambition to enter the global mobile banking market at an early stage, when the space was still relatively open.<\/p>\n\n\n\n

Built around the concept of Simple & Trusted<\/em>, the brand identity features a logotype in which the characters \u201c1\u201d and \u201cQ\u201d lean toward each other, symbolizing reliability and balance. Originally developed for overseas markets, the 1Q brand was later expanded to Korea in 2016 following positive feedback from Canadian users and international students.<\/p>\n\n\n\n

My contributions to the project included application system design and the development of brand identity guidelines.<\/p>\n\n\n\n

2015\ub144, KEB\ud558\ub098\uc740\ud589\uc740 \uad6d\ub0b4 \uae08\uc735\uadf8\ub8f9 \ucd5c\ucd08\ub85c \uce90\ub098\ub2e4 \uc9c0\ubd80\ub97c \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc804\uc6a9 \ubc45\ud0b9 \ud50c\ub7ab\ud3fc 1Q Bank\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud540\ud14c\ud06c\uac00 \ub9c9 \ubd80\uc0c1\ud558\ub358 \uc2dc\uc810, \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \ubc45\ud0b9 \uc2dc\uc7a5\uc774 \uc544\uc9c1 \ud3ec\ud654\ub418\uc9c0 \uc54a\uc740 \uae30\ud68c\ub97c \uc55e\uc138\uc6cc \ud574\uc678 \uc2dc\uc7a5\uc744 \uba3c\uc800 \uc120\uc810\ud558\uace0\uc790 \ud55c \ud504\ub85c\uc81d\ud2b8\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Simple & Trusted\ub97c \ucf58\uc149\ud2b8\ub85c, \uc22b\uc790 1\uacfc \uc54c\ud30c\ubcb3 Q\uac00 \uae30\ub300\uace0 \uc788\ub294 \ud615\ud0dc\uc758 \ub85c\uace0\ud0c0\uc785\uc744 \uc911\uc2ec\uc73c\ub85c \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uae08\uc735 \ube0c\ub79c\ub4dc\uc758 \uacf5\uc2dd\uc774\uc5c8\ub358 ‘\uc2e0\ub8b0 = \ubb34\uac8c\uac10’\uacfc\ub294 \ubc18\ub300\ub85c, \uac00\ubccd\uace0 \uc9c1\uad00\uc801\uc778 \ud615\ud0dc\uc640 \uc120\uba85\ud55c \uceec\ub7ec\ub97c \ud0dd\ud588\uc2b5\ub2c8\ub2e4. \uce90\ub098\ub2e4 \ud604\uc9c0\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc5bb\uc73c\uba70 2016\ub144 \uad6d\ub0b4 \uc2dc\uc7a5\uc73c\ub85c \ud655\ub300 \uc801\uc6a9\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub3cc\uc544\ubcf4\uba74 \ub2f9\uc2dc\uc758 \ubc29\ud5a5\uc740 \uc2dc\ub300\uc758 \ud750\ub984\uacfc \ub9de\ub2ff\uc544 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ubaa8\ubc14\uc77c \ubc45\ud0b9 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ubcf5\uc7a1\ud55c \uae08\uc735 \uc815\ubcf4\ub97c \ub2e8\uc21c\ud558\uace0 \uce5c\uadfc\ud55c \uc5b8\uc5b4\ub85c \ud480\uc5b4\ub0b4\ub294 \ubc29\ud5a5\uc73c\ub85c \uc218\ub834\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c\ub3c4 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uc9c0\uae08\uc774\ub77c\uba74 \ube0c\ub79c\ub4dc \uc2dc\uc2a4\ud15c\uc758 \uc644\uc131\ub3c4\ubfd0 \uc544\ub2c8\ub77c, \uadf8 \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \uc2e4\uc81c \uc11c\ube44\uc2a4 \uacbd\ud5d8 \uc548\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc77c\uad00\ub418\uac8c \uad6c\ud604\ub418\ub294\uc9c0\uae4c\uc9c0 \ud568\uaed8 \uc124\uacc4\ud588\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2014<\/p>\n\n\n\n

Client
<\/strong>Hana Financial Group<\/p>\n\n\n\n

Collaborators
<\/strong>Uzin Hwang 
Jinyoung Lee<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Launched in 2015, 1Q Bank was introduced by KEB Hana Bank through its Canadian branch as a mobile-only banking platform, marking the first global mobile banking initiative among Korean financial groups. The project was driven by the ambition to enter the global mobile banking market at an early stage, when the space was still relatively open. Built […]<\/p>\n","protected":false},"author":1,"featured_media":21191,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-20175","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":9,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20175\/revisions"}],"predecessor-version":[{"id":21196,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20175\/revisions\/21196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/21191"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20175"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20175"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}