{"id":20317,"date":"2019-03-21T05:29:50","date_gmt":"2019-03-21T05:29:50","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&#038;p=20317"},"modified":"2026-03-31T11:42:18","modified_gmt":"2026-03-31T11:42:18","slug":"shinhan-bank-character-renewal","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=shinhan-bank-character-renewal","title":{"rendered":"Shinhan Bank Character Design Renewal"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/apparel.jpg\" alt=\"\" class=\"wp-image-20319\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/apparel.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/apparel-600x300.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/SH_Character_\uc885\uc774\ucef5.jpg\" alt=\"\" class=\"wp-image-20320\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/SH_Character_\uc885\uc774\ucef5.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/SH_Character_\uc885\uc774\ucef5-600x300.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/ShinHan_Desk-1.jpg\" alt=\"\" class=\"wp-image-20322\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/ShinHan_Desk-1.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/ShinHan_Desk-1-600x300.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/SHB_emoticon.jpg\" alt=\"\" class=\"wp-image-20321\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/SHB_emoticon.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/SHB_emoticon-600x300.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/ShinHan_SIA_backpack.jpg\" alt=\"\" class=\"wp-image-20323\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/ShinHan_SIA_backpack.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/ShinHan_SIA_backpack-600x300.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-913afba5 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0;flex-basis:33.33%\"><h3 class=\"wp-block-post-title\">Shinhan Bank Character Design Renewal<\/h3>\n\n<div class=\"taxonomy-portfolio-categories wp-block-post-terms\"><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=branding\" rel=\"tag\">Branding<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=illustration\" rel=\"tag\">Illustration<\/a><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#b3b3b3;color:#b3b3b3\"\/>\n\n\n\n<p class=\"has-small-font-size\">As the mobile fintech market continues to grow, the financial industry has seen a shift toward younger and more diverse audiences, increasing the importance of character-driven visual assets in brand communication.<\/p>\n\n\n\n<p class=\"has-small-font-size\">In 2017, Shinhan Bank commissioned Interbrand to refresh its existing brand characters alongside the launch of its mobile platform,&nbsp;<em>SOL<\/em>, with the goal of building a more approachable and engaging brand experience. Due to the nature of the project, character naming and story development were carried out in parallel with the visual design. I was responsible for these scopes, gaining hands-on experience across the full process of character branding.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\ubaa8\ubc14\uc77c \ud540\ud14c\ud06c \uc2dc\uc7a5\uc758 \uc131\uc7a5\uacfc \ud568\uaed8 \uae08\uc735 \uc0b0\uc5c5\uc758 \ud0c0\uae43\uc740 \uc810\ucc28 \uc80a\uc5b4\uc9c0\uace0 \ub2e4\uc591\ud574\uc84c\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \uce90\ub9ad\ud130\ub97c \ud3ec\ud568\ud55c \uc2dc\uac01\uc801 \uc790\uc0b0\uc744 \ud65c\uc6a9\ud55c \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \uc911\uc694\uc131\ub3c4 \ud06c\uac8c \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-small-font-size\">2017\ub144, \uc2e0\ud55c\uc740\ud589\uc740 \ubaa8\ubc14\uc77c \ud1b5\ud569 \ud50c\ub7ab\ud3fc&nbsp;<em>SOL<\/em>\uc758 \ub7f0\uce6d\uc744 \uacc4\uae30\ub85c \uae30\uc874 \ub300\ud45c \uce90\ub9ad\ud130\ub97c \ub9ac\ub274\uc5bc\ud558\uace0, \ubcf4\ub2e4 \uce5c\uadfc\ud55c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc81d\ud2b8\ub97c \uc778\ud130\ube0c\ub79c\ub4dc\uc5d0 \uc758\ub8b0\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 \ud504\ub85c\uc81d\ud2b8\ub294 \uce90\ub9ad\ud130 \ub514\uc790\uc778\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac01 \uce90\ub9ad\ud130\uc758 \ub124\uc774\ubc0d\uacfc \uc2a4\ud1a0\ub9ac \uac1c\ubc1c\uc774 \ub3d9\uc2dc\uc5d0 \uc694\uad6c\ub418\ub294 \uc791\uc5c5\uc774\uc5c8\uc73c\uba70, \ud574\ub2f9 \uc601\uc5ed \uc804\ubc18\uc744 \uc9c1\uc811 \ub2f4\ub2f9\ud558\uba70 \uce90\ub9ad\ud130 \ube0c\ub79c\ub529 \uc804 \uacfc\uc815\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\uc5c8\ub358 \uc758\ubbf8 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<p><strong>Agency<br><\/strong>Interbrand Seoul<\/p>\n\n\n\n<p><strong>Year<br><\/strong>2017<\/p>\n\n\n\n<p><strong>Client<br><\/strong>Shinhan Bank<\/p>\n\n\n\n<p><strong>Collaborators<br><\/strong>Uzin Hwang, Yishin Noh, Areum Han,<br>Suna Park, Jackie Lim, Juyoung Kim<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the mobile fintech market continues to grow, the financial industry has seen a shift toward younger and more diverse audiences, increasing the importance of character-driven visual assets in brand communication. In 2017, Shinhan Bank commissioned Interbrand to refresh its existing brand characters alongside the launch of its mobile platform,&nbsp;SOL, with the goal of building [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20390,"template":"","portfolio-categories":[57,59],"portfolio-tags":[],"class_list":["post-20317","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding","portfolio-categories-illustration"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":10,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20317\/revisions"}],"predecessor-version":[{"id":21152,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20317\/revisions\/21152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/20390"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20317"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20317"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}