{"id":20362,"date":"2019-03-21T07:09:43","date_gmt":"2019-03-21T07:09:43","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&#038;p=20362"},"modified":"2026-01-31T06:44:11","modified_gmt":"2026-01-31T06:44:11","slug":"pyeongchang-2018","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=pyeongchang-2018","title":{"rendered":"Pyeongchang 2018"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/pyeongchang-interbrand-hed-2018-1024x512.webp\" alt=\"\" class=\"wp-image-20951\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/pyeongchang-interbrand-hed-2018-1024x512.webp 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/pyeongchang-interbrand-hed-2018-300x150.webp 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/pyeongchang-interbrand-hed-2018-768x384.webp 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/pyeongchang-interbrand-hed-2018.webp 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design2-1024x460.jpg\" alt=\"\" class=\"wp-image-20366\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design2-1024x460.jpg 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design2-600x270.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design2-300x135.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design2-768x345.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\" class=\"wp-block-video\"><video height=\"350\" style=\"aspect-ratio: 700 \/ 350;\" width=\"700\" autoplay controls loop muted src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Work-\ud3c9\ucc3d-\ub3d9\uacc4\uc62c\ub9bc\ud53d-X-\uc778\ud130\ube0c\ub79c\ub4dc-4-\ub8e9-\ub514\uc790\uc778-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"507\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design4.jpg\" alt=\"\" class=\"wp-image-20372\" style=\"object-fit:cover;width:720px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design4.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design4-600x254.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design4-300x127.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design4-768x324.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design4-1024x433.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design5-1024x512.jpg\" alt=\"\" class=\"wp-image-20373\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design5-1024x512.jpg 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design5-600x300.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design5-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design5-768x384.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-1024x512.jpg\" alt=\"\" class=\"wp-image-20367\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-1024x512.jpg 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-600x300.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-768x384.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"884\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_06.jpg\" alt=\"\" class=\"wp-image-20370\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_06.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_06-600x442.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_04.jpg\" alt=\"\" class=\"wp-image-20369\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_04.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_04-600x375.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-913afba5 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0;flex-basis:33.33%\"><h3 class=\"wp-block-post-title\">Pyeongchang 2018<\/h3>\n\n<div class=\"taxonomy-portfolio-categories wp-block-post-terms\"><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=branding\" rel=\"tag\">Branding<\/a><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#b3b3b3;color:#b3b3b3\"\/>\n\n\n\n<p class=\"has-small-font-size\">The Look of the Games for the PyeongChang 2018 Olympic and Paralympic Winter Games was designed to celebrate Hangul, Korea\u2019s unique cultural heritage, while visually capturing the energy and excitement of a global sporting festival shared by audiences worldwide.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Developed over a three-year period, the project involved a large cross-functional design team at Interbrand Seoul, resulting in a unified and flexible visual language applied across the Games. I was responsible for developing the licensing guidelines, overseeing applications such as promotional materials and tickets, and ensuring consistent use of the Look of the Games across various formats, media, and production environments.<\/p>\n\n\n\n<p class=\"has-small-font-size\">2018 \ud3c9\ucc3d \ub3d9\uacc4\uc62c\ub9bc\ud53d\ub300\ud68c \ubc0f \ub3d9\uacc4\ud328\ub7f4\ub9bc\ud53d\ub300\ud68c\uc758 \ub300\ud68c \ub8e9 \ub514\uc790\uc778\uc740 \ub300\ud55c\ubbfc\uad6d\uc758 \ub300\ud45c\uc801\uc778 \ubb38\ud654\uc720\uc0b0\uc778 \ud55c\uae00\uc744 \ud575\uc2ec \ubaa8\ud2f0\ud504\ub85c \ud65c\uc6a9\ud574, \uad6d\uac00\uc801 \uc0c1\uc9d5\uc131\uacfc \uc138\uacc4\uc778\uc774 \ud568\uaed8 \uc990\uae30\ub294 \uc2a4\ud3ec\uce20 \ucd95\uc81c\uc758 \uc5ed\ub3d9\uc131\uc744 \ub3d9\uc2dc\uc5d0 \ud45c\ud604\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\uc57d 3\ub144\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub41c \ubcf8 \ud504\ub85c\uc81d\ud2b8\uc5d0\ub294 \uc778\ud130\ube0c\ub79c\ub4dc \uc11c\uc6b8 \uc624\ud53c\uc2a4 \ub2e4\uc218\uc758 \ub514\uc790\uc774\ub108\ub4e4\uc774 \ucc38\uc5ec\ud574 \ub300\ud68c \uc804\ubc18\uc5d0 \uc801\uc6a9\ub418\ub294 \ud1b5\ud569\uc801\uc778 Look &amp; Feel\uc744 \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c\ub294 \ud504\ub85c\ubaa8\uc158 \uc544\uc774\ud15c\uacfc \uc785\uc7a5\uad8c \ub4f1\uc744 \ud3ec\ud568\ud55c \ub77c\uc774\uc120\uc2a4 \uc801\uc6a9 \uc804\ubc18\uc744 \ucd1d\uad04\ud558\ub294 \uac00\uc774\ub4dc\ub77c\uc778 \uac1c\ubc1c\uc744 \ub2f4\ub2f9\ud558\uba70, \ub2e4\uc591\ud55c \ub9e4\uccb4\uc640 \uc81c\uc791 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc77c\uad00\ub41c \ub300\ud68c \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \uc720\uc9c0\ub420 \uc218 \uc788\ub3c4\ub85d \uc2dc\uc2a4\ud15c\uc744 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<p><strong>Year<br><\/strong>2015-2017<\/p>\n\n\n\n<p><strong>Client<br><\/strong>IOC<\/p>\n\n\n\n<p><strong>Agency<br><\/strong>Interbrand Seoul<\/p>\n\n\n\n<p><strong>Collaborators<br><\/strong>All designers at Interbrand Seoul<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Look of the Games for the PyeongChang 2018 Olympic and Paralympic Winter Games was designed to celebrate Hangul, Korea\u2019s unique cultural heritage, while visually capturing the energy and excitement of a global sporting festival shared by audiences worldwide. Developed over a three-year period, the project involved a large cross-functional design team at Interbrand Seoul, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20386,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-20362","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20362\/revisions"}],"predecessor-version":[{"id":20952,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20362\/revisions\/20952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/20386"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20362"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20362"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}