{"id":20362,"date":"2019-03-21T07:09:43","date_gmt":"2019-03-21T07:09:43","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&#038;p=20362"},"modified":"2026-01-31T06:44:11","modified_gmt":"2026-01-31T06:44:11","slug":"pyeongchang-2018","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=pyeongchang-2018","title":{"rendered":"Pyeongchang 2018"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930feb06 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/pyeongchang-interbrand-hed-2018-1024x512.webp\" alt=\"\" class=\"wp-image-20951 lazyload\" style=\"--smush-placeholder-width: 1024px; 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--smush-placeholder-aspect-ratio: 1024\/512;width:1085px;height:auto\" data-srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-1024x512.jpg 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-600x300.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1-768x384.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/2018-BKB-Design1.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img decoding=\"async\" width=\"1200\" height=\"884\" data-src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_06.jpg\" alt=\"\" class=\"wp-image-20370 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/884;width:1085px;height:auto\" data-srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_06.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_06-600x442.jpg 600w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img decoding=\"async\" width=\"1200\" height=\"750\" data-src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_04.jpg\" alt=\"\" class=\"wp-image-20369 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/750;width:1085px;height:auto\" data-srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_04.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/\ud3c9\ucc3d_Simulation_04-600x375.jpg 600w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-70fd2998 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0;flex-basis:33.33%\"><h3 class=\"wp-block-post-title\">Pyeongchang 2018<\/h3>\n\n<div class=\"taxonomy-portfolio-categories wp-block-post-terms\"><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=branding\" rel=\"tag\">Branding<\/a><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#b3b3b3;color:#b3b3b3\"\/>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">The Look of the Games for the PyeongChang 2018 Olympic and Paralympic Winter Games was designed to celebrate Hangul, Korea\u2019s unique cultural heritage, while visually capturing the energy and excitement of a global sporting festival shared by audiences worldwide.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Developed over a three-year period, the project involved a large cross-functional design team at Interbrand Seoul, resulting in a unified and flexible visual language applied across the Games. I was responsible for developing the licensing guidelines, overseeing applications such as promotional materials and tickets, and ensuring consistent use of the Look of the Games across various formats, media, and production environments.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">2018 \ud3c9\ucc3d \ub3d9\uacc4\uc62c\ub9bc\ud53d\ub300\ud68c \ubc0f \ub3d9\uacc4\ud328\ub7f4\ub9bc\ud53d\ub300\ud68c\uc758 \ub300\ud68c \ub8e9 \ub514\uc790\uc778\uc740 \ub300\ud55c\ubbfc\uad6d\uc758 \ub300\ud45c\uc801\uc778 \ubb38\ud654\uc720\uc0b0\uc778 \ud55c\uae00\uc744 \ud575\uc2ec \ubaa8\ud2f0\ud504\ub85c \ud65c\uc6a9\ud574, \uad6d\uac00\uc801 \uc0c1\uc9d5\uc131\uacfc \uc138\uacc4\uc778\uc774 \ud568\uaed8 \uc990\uae30\ub294 \uc2a4\ud3ec\uce20 \ucd95\uc81c\uc758 \uc5ed\ub3d9\uc131\uc744 \ub3d9\uc2dc\uc5d0 \ud45c\ud604\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\uc57d 3\ub144\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub41c \ubcf8 \ud504\ub85c\uc81d\ud2b8\uc5d0\ub294 \uc778\ud130\ube0c\ub79c\ub4dc \uc11c\uc6b8 \uc624\ud53c\uc2a4 \ub2e4\uc218\uc758 \ub514\uc790\uc774\ub108\ub4e4\uc774 \ucc38\uc5ec\ud574 \ub300\ud68c \uc804\ubc18\uc5d0 \uc801\uc6a9\ub418\ub294 \ud1b5\ud569\uc801\uc778 Look &amp; Feel\uc744 \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c\ub294 \ud504\ub85c\ubaa8\uc158 \uc544\uc774\ud15c\uacfc \uc785\uc7a5\uad8c \ub4f1\uc744 \ud3ec\ud568\ud55c \ub77c\uc774\uc120\uc2a4 \uc801\uc6a9 \uc804\ubc18\uc744 \ucd1d\uad04\ud558\ub294 \uac00\uc774\ub4dc\ub77c\uc778 \uac1c\ubc1c\uc744 \ub2f4\ub2f9\ud558\uba70, \ub2e4\uc591\ud55c \ub9e4\uccb4\uc640 \uc81c\uc791 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc77c\uad00\ub41c \ub300\ud68c \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \uc720\uc9c0\ub420 \uc218 \uc788\ub3c4\ub85d \uc2dc\uc2a4\ud15c\uc744 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<br><\/strong>2015-2017<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<br><\/strong>IOC<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agency<br><\/strong>Interbrand Seoul<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaborators<br><\/strong>All designers at Interbrand Seoul<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Look of the Games for the PyeongChang 2018 Olympic and Paralympic Winter Games was designed to celebrate Hangul, Korea\u2019s unique cultural heritage, while visually capturing the energy and excitement of a global sporting festival shared by audiences worldwide. Developed over a three-year period, the project involved a large cross-functional design team at Interbrand Seoul, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20386,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-20362","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pyeongchang 2018 - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=pyeongchang-2018\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pyeongchang 2018 - Just in Case\" \/>\n<meta property=\"og:description\" content=\"The Look of the Games for the PyeongChang 2018 Olympic and Paralympic Winter Games was designed to celebrate Hangul, Korea\u2019s unique cultural heritage, while visually capturing the energy and excitement of a global sporting festival shared by audiences worldwide. 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