{"id":20408,"date":"2019-03-21T13:02:31","date_gmt":"2019-03-21T13:02:31","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&#038;p=20408"},"modified":"2026-01-31T06:16:33","modified_gmt":"2026-01-31T06:16:33","slug":"kia-motors-vehicle-brand-identity-design","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=kia-motors-vehicle-brand-identity-design","title":{"rendered":"KIA Stinger &amp; Stonic Brand Identity System"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Billboards.jpg\" alt=\"\" class=\"wp-image-20413\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Billboards.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/Billboards-600x375.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/02_Kia-1024x684.jpg\" alt=\"\" class=\"wp-image-20410\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/02_Kia-1024x684.jpg 1024w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/02_Kia-600x401.jpg 600w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/02_Kia-300x200.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/02_Kia-768x513.jpg 768w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/02_Kia.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/03_guidelines.jpg\" alt=\"\" class=\"wp-image-20411\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/03_guidelines.jpg 1200w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2019\/03\/03_guidelines-600x375.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"636\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/05_guidelines-edited.jpg\" alt=\"\" class=\"wp-image-20935\" style=\"width:1085px;height:auto\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/05_guidelines-edited.jpg 1017w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/05_guidelines-edited-300x188.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/01\/05_guidelines-edited-768x480.jpg 768w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-913afba5 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0;flex-basis:33.33%\"><h3 class=\"wp-block-post-title\">KIA Stinger &amp; Stonic Brand Identity System<\/h3>\n\n<div class=\"taxonomy-portfolio-categories wp-block-post-terms\"><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=branding\" rel=\"tag\">Branding<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=editorial\" rel=\"tag\">Editorial<\/a><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#b3b3b3;color:#b3b3b3\"\/>\n\n\n\n<p class=\"has-small-font-size\">In 2017, a visual guideline and application design project was developed for the logotypes and exclusive emblems of Kia Motors\u2019 premium models, Stinger and Stonic. As these emblems were created to replace the existing Kia badge on premium vehicles, extensive testing and validation were conducted to ensure adaptability across a wide range of environments and usage conditions.<\/p>\n\n\n\n<p class=\"has-small-font-size\">In addition to the emblem designs, dedicated AD motif guidelines were developed, along with detailed rules for combining the new emblems with the Kia corporate identity. This system ensured a consistent and cohesive brand expression across vehicles, communication materials, and advertising applications.<\/p>\n\n\n\n<p class=\"has-small-font-size\">2017\ub144, \uae30\uc544\uc790\ub3d9\ucc28\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ubaa8\ub378\uc778 \uc2a4\ud305\uc5b4(Stinger)\uc640 \uc2a4\ud1a0\ub2c9(Stonic)\ub97c \uc704\ud55c \ub85c\uace0\ud0c0\uc785 \ubc0f \uc804\uc6a9 \uc5e0\ube14\ub7fc \uc2dc\uac01\ud654 \uac00\uc774\ub4dc\ub77c\uc778\uacfc \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158 \ub514\uc790\uc778 \ud504\ub85c\uc81d\ud2b8\uac00 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubcf8 \uc5e0\ube14\ub7fc\uc740 \uae30\uc874 \uae30\uc544\uc790\ub3d9\ucc28 \uc5e0\ube14\ub7fc\uc744 \ub300\uccb4\ud574 \ud504\ub9ac\ubbf8\uc5c4 \ucc28\ub7c9\uc5d0 \uc801\uc6a9\ub418\ub294 \uc694\uc18c\uc778 \ub9cc\ud07c, \ub2e4\uc591\ud55c \ud658\uacbd\uacfc \uc870\uac74\uc5d0\uc11c\uc758 \uc801\uc6a9\uc131\uc744 \uc911\uc2ec\uc73c\ub85c \uba74\ubc00\ud55c \ud14c\uc2a4\ud2b8\uc640 \uac80\ud1a0 \uacfc\uc815\uc744 \uac70\uccd0 \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\uc5e0\ube14\ub7fc \ub514\uc790\uc778\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc774\ub97c \uc704\ud574 \uace0\uc548\ub41c \uc804\uc6a9 AD \ubaa8\ud2f0\ud504\uc758 \ud65c\uc6a9 \uac00\uc774\ub4dc\ub77c\uc778\uacfc \uae30\uc544\uc790\ub3d9\ucc28 CI\uc640\uc758 \uc870\ud569 \uaddc\uc815 \ub610\ud55c \ud568\uaed8 \uc124\uacc4\ud558\uc5ec, \ucc28\ub7c9, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uad11\uace0 \uc804\ubc18\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc774 \uad6c\ud604\ub420 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<p><strong>Year<br><\/strong>2027<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2017, a visual guideline and application design project was developed for the logotypes and exclusive emblems of Kia Motors\u2019 premium models, Stinger and Stonic. As these emblems were created to replace the existing Kia badge on premium vehicles, extensive testing and validation were conducted to ensure adaptability across a wide range of environments and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20512,"template":"","portfolio-categories":[57,68],"portfolio-tags":[],"class_list":["post-20408","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding","portfolio-categories-editorial"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20408\/revisions"}],"predecessor-version":[{"id":20939,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20408\/revisions\/20939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/20512"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20408"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20408"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}