{"id":20416,"date":"2019-03-21T13:15:38","date_gmt":"2019-03-21T13:15:38","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20416"},"modified":"2026-01-31T06:09:29","modified_gmt":"2026-01-31T06:09:29","slug":"ais-brand-renewal","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=ais-brand-renewal","title":{"rendered":"Australian Institute of Sport – Rebrand"},"content":{"rendered":"\n
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Australian Institute of Sport – Rebrand<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
\n\n\n\n

Following Australia\u2019s underwhelming performance at the London Olympics, the Australian Sports Commission initiated a renewal of the Australian Institute of Sport (AIS) to strengthen athlete motivation and improve the national sports infrastructure.<\/p>\n\n\n\n

In 2013, Landor was appointed to develop a new brand strategy, core values, positioning, and identity system for AIS. The visual identity was built around the idea of lines, inspired by the physical landscapes of sports environments such as tracks, courts, and fields. During my time freelancing at Landor, I was involved in the project from its early stages, contributing to the development of the identity direction and visual system.<\/p>\n\n\n\n

\ub7f0\ub358 \uc62c\ub9bc\ud53d \uc774\ud6c4 \uae30\ub300\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud55c \uc131\uc801\uc744 \uacc4\uae30\ub85c, \ud638\uc8fc\uccb4\uc721\uc704\uc6d0\ud68c\ub294 \uad6d\uac00 \uc885\ud569 \uc2a4\ud3ec\uce20 \uc13c\ud130\uc778 Australian Institute of Sport(AIS)\uc758 \ub9ac\ub274\uc5bc\uc744 \ucd94\uc9c4\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 \ud504\ub85c\uc81d\ud2b8\ub294 \uc120\uc218\ub4e4\uc758 \uc0ac\uae30\uc640 \ub3d9\uae30 \ubd80\uc5ec\ub97c \ub192\uc774\uace0, \ubcf4\ub2e4 \uc9c4\ud654\ub41c \uc2a4\ud3ec\uce20 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\uc591\ud55c \ubc29\ud5a5\uc131 \uac80\ud1a0 \ub05d\uc5d0, \uc2e4\uc81c \uc2a4\ud3ec\uce20 \ud658\uacbd\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc1c\uacac\ub418\ub294 \u2018\ub77c\uc778(Line)\u2019 \uc694\uc18c\uc5d0 \uc8fc\ubaa9\ud55c \ub514\uc790\uc778 \ubc29\ud5a5\uc744 \uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4. \ud2b8\ub799, \ucf54\ud2b8, \ud544\ub4dc \ub4f1\uc5d0\uc11c \ubc18\ubcf5\uc801\uc73c\ub85c \ub098\ud0c0\ub098\ub294 \uc120\uc758 \uc774\ubbf8\uc9c0\ub97c \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \ud575\uc2ec \uc2dc\uac01 \uc694\uc18c\ub85c \ud65c\uc6a9\ud574, \uc0c8\ub85c\uc6b4 \ucd9c\ubc1c\uacfc \ub3c4\uc804\uc744 \uc0c1\uc9d5\ud558\ub294 AIS\uc758 \ub9ac\ub274\uc5bc \ube44\uc804\uacfc \uc5f0\uacb0\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uac1c\ub150\uacfc \uc2e4\ud589\uc774 \uba85\ud655\ud558\uac8c \ub9de\ubb3c\ub9ac\uba70 \ud504\ub85c\uc81d\ud2b8\ub294 \ube44\uad50\uc801 \ube60\ub974\uac8c \uc644\uc131\ub420 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Year
<\/strong>2014
Client
<\/strong>Australian Institute of Sport
Collaborators
<\/strong>Matt Morgan, Sam Dunham, Jo Roca
Agency
<\/strong>Landor Associate<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Following Australia\u2019s underwhelming performance at the London Olympics, the Australian Sports Commission initiated a renewal of the Australian Institute of Sport (AIS) to strengthen athlete motivation and improve the national sports infrastructure. In 2013, Landor was appointed to develop a new brand strategy, core values, positioning, and identity system for AIS. The visual identity was […]<\/p>\n","protected":false},"author":1,"featured_media":20418,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-20416","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"yoast_head":"\nAustralian Institute of Sport - Rebrand - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=ais-brand-renewal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australian Institute of Sport - Rebrand - Just in Case\" \/>\n<meta property=\"og:description\" content=\"Following Australia\u2019s underwhelming performance at the London Olympics, the Australian Sports Commission initiated a renewal of the Australian Institute of Sport (AIS) to strengthen athlete motivation and improve the national sports infrastructure. 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