{"id":20436,"date":"2026-01-01T13:38:00","date_gmt":"2026-01-01T13:38:00","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20436"},"modified":"2026-02-01T23:44:48","modified_gmt":"2026-02-01T23:44:48","slug":"just-in-case","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=just-in-case","title":{"rendered":"Just in Case\u2122"},"content":{"rendered":"\n
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Just in Case\u2122<\/h3>\n\n
Branding<\/a>, <\/span>Package<\/a><\/div>\n\n\n
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This self-promotion project began with a simple question during my undergraduate studies: how could I package and present myself as a designer in a more distinctive way? While many designers relied on personal logos, I felt that approach alone was not enough to differentiate myself in a competitive environment.<\/p>\n\n\n\n

Instead, I developed Just in Case<\/em> as a promotional concept derived from my first name, Justin. The idea focused on communicating why studios should consider giving me an opportunity despite my limited professional experience. Using the phrase Just in Case<\/em>, I built a storytelling system applied to everyday objects that branding agencies might realistically keep on their desks.<\/p>\n\n\n\n

Each package included three to four carefully selected items, designed to remain visible in a studio environment and subtly reinforce the message over time. The item combinations were customized based on the type of design studio. As a result, more than 70% of the branding agencies that received the package responded positively.<\/p>\n\n\n\n

\ud559\ubd80 \uc2dc\uc808, \u2018\ub514\uc790\uc774\ub108\ub85c\uc11c\uc758 \ub098\ub97c \ud558\ub098\uc758 \ube0c\ub79c\ub4dc\uc774\uc790 \uc0c1\ud488\uc73c\ub85c \uc5b4\ub5bb\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\uac1c\ud560 \uc218 \uc788\uc744\uae4c?\u2019\ub77c\ub294 \uc9c8\ubb38\uc5d0\uc11c \ucd9c\ubc1c\ud55c Self-Promotion \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4. \uac1c\uc778 \ub85c\uace0\ub97c \uc81c\uc791\ud574 \uc790\uc2e0\uc744 \ud45c\ud604\ud558\ub294 \ubc29\uc2dd\uc774 \uc77c\ubc18\uc801\uc774\uc5c8\uc9c0\ub9cc, \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uc800\ub97c \ucc28\ubcc4\ud654\ud558\uae30\uc5d0\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\ub2e4\uace0 \ud310\ub2e8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ub97c \uc0c1\uc9d5\ud560 \uc218 \uc788\ub294 \uc694\uc18c\ub97c \uace0\ubbfc\ud558\ub358 \uc911, \ud638\uc8fc\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub358 \uc601\ubb38 \uc774\ub984 Justin<\/em>\uc5d0\uc11c \ucc29\uc548\ud574 Just in Case<\/em>\ub77c\ub294 \ud504\ub85c\ubaa8\uc158 \ucf58\uc149\ud2b8\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc9e7\uc740 \uacbd\ub825\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc65c \uc800\uc5d0\uac8c \uae30\ud68c\ub97c \uc8fc\uc5b4\uc57c \ud558\ub294\uc9c0\ub97c \uc124\ub4dd\ud558\uae30 \uc704\ud574, \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc \ucc44\uc6a9 \ub2f4\ub2f9\uc790\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc2a4\ud29c\ub514\uc624\uc5d0\uc11c \uc0ac\uc6a9\ud560 \ubc95\ud55c \uc624\ube0c\uc81d\ud2b8\uc5d0 Just in Case<\/em> \ubb38\uad6c\ub97c \uc811\ubaa9\ud574 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ubc29\uc2dd\uc73c\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac01 \ud328\ud0a4\uc9c0\ub294 \ucc45\uc0c1 \uc704\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub193\uc77c \uc218 \uc788\ub294 3\u20134\uac1c\uc758 \uc544\uc774\ud15c\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\uc73c\uba70, \uc5d0\uc774\uc804\uc2dc\uc758 \uc131\uaca9\uc5d0 \ub530\ub77c \uc544\uc774\ud15c \uc870\ud569\uc744 \ub2ec\ub9ac\ud574 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \ud328\ud0a4\uc9c0\ub97c \uc6b0\ud3b8\uc73c\ub85c \uc804\ub2ec\ud55c \uacb0\uacfc, \uc218\uc2e0\ud55c \ube0c\ub79c\ub529 \uc5d0\uc774\uc804\uc2dc \uc911 70% \uc774\uc0c1\uc73c\ub85c\ubd80\ud130 \uae0d\uc815\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Year
<\/strong>2013
Collaborators
<\/strong>Potential Employers<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This self-promotion project began with a simple question during my undergraduate studies: how could I package and present myself as a designer in a more distinctive way? While many designers relied on personal logos, I felt that approach alone was not enough to differentiate myself in a competitive environment. 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