{"id":20519,"date":"2019-10-01T03:50:18","date_gmt":"2019-10-01T03:50:18","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20519"},"modified":"2026-02-02T11:14:45","modified_gmt":"2026-02-02T11:14:45","slug":"dreamus-corporate-identity","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=dreamus-corporate-identity","title":{"rendered":"Dreamus Corporate Identity Development"},"content":{"rendered":"\n
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Dreamus Corporate Identity Development<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
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Dreamus was newly established in 2019 by SK Telecom\u2019s acquisition of iriver. The company has successfully launched a new music streaming service \u201cFlo\u201d in Korean market and is expanding its business in wide range of the entertainment industry.<\/p>\n\n\n\n

Dreamus CI(Corporate Identity) is developed as a signature with a distinctive symbol and logotype.?Through a unique shape reminiscent of D and U, the symbol represents a new cultural ecosystem that the company aspires,?in which creators and consumers live together. Additionally, we\u2019ve created a visual system which can be flexibly used on various applications.<\/p>\n\n\n\n

2018\ub144 SK\ud154\ub808\ucf64\uc740 iriver\ub97c \uc778\uc218\ud558\uba70, \uc74c\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud55c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0b0\uc5c5 \uc804\ubc18\uc73c\ub85c\uc758 \uc7ac\uc9c4\uc785\uc744 \ubaa9\ud45c\ub85c \uc2e0\uaddc \ubc95\uc778 Dreamus<\/em>\ub97c \uc124\ub9bd\ud588\uc2b5\ub2c8\ub2e4. Dreamus\ub77c\ub294 \uc0ac\uba85\uc740 \ucc3d\uc791\uc790\uc640 \uc18c\ube44\uc790\uac00 \uacf5\uc0dd\ud558\uace0, \ub2e4\uc591\ud55c \ucde8\ud5a5\uc774 \uc874\uc911\ubc1b\ub294 \ubb38\ud654 \uc0dd\ud0dc\uacc4\ub97c \uafc8\uafbc\ub2e4\ub294 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

CI\ub294 \uc0ac\uba85\uc758 \uc774\ub2c8\uc15c\uc778 D\uc640 U\uac00 \uacb0\ud569\ub41c \uc2ec\ubcfc\uc744 \uc911\uc2ec\uc73c\ub85c \uac1c\ubc1c\ub418\uc5c8\uc73c\uba70, \uc2e0\uaddc \ubc95\uc778\uc774 \uc9c0\ud5a5\ud558\ub294 \uac00\uce58\uc640 \ube44\uc804\uc744 \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc74c\uc6d0 \uc11c\ube44\uc2a4\ubfd0 \uc544\ub2c8\ub77c \ud5a5\ud6c4 \ud655\uc7a5\ub420 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc758 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uc720\uc5f0\ud558\uac8c \uc801\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d, \ud655\uc7a5\uc131\uacfc \ud65c\uc6a9\ub3c4\ub97c \uace0\ub824\ud55c \ube44\uc8fc\uc5bc \uc2dc\uc2a4\ud15c\uc744 \ud568\uaed8 \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2018<\/p>\n\n\n\n


Client(s)
<\/strong>SK Telecom<\/p>\n\n\n\n


Collaborators
<\/strong>Uzin Hwang, Hyangmee Jang,
Hyeri Jeon, Juyoung Kim<\/p>\n\n\n\n


Agency
<\/strong>Interbrand Seoul<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dreamus was newly established in 2019 by SK Telecom\u2019s acquisition of iriver. The company has successfully launched a new music streaming service \u201cFlo\u201d in Korean market and is expanding its business in wide range of the entertainment industry. Dreamus CI(Corporate Identity) is developed as a signature with a distinctive symbol and logotype.?Through a unique shape […]<\/p>\n","protected":false},"author":1,"featured_media":20533,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-20519","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":10,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20519\/revisions"}],"predecessor-version":[{"id":21143,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20519\/revisions\/21143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/20533"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20519"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20519"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}