{"id":20808,"date":"2020-02-27T01:28:35","date_gmt":"2020-02-27T01:28:35","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=20808"},"modified":"2026-02-02T11:13:17","modified_gmt":"2026-02-02T11:13:17","slug":"bts-starbucks","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=bts-starbucks","title":{"rendered":"BTS + Starbucks"},"content":{"rendered":"\n
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BTS + Starbucks<\/h3>\n\n
Branding<\/a>, <\/span>Product<\/a><\/div>\n\n\n
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In 2020, Starbucks and BTS launched a collaborative campaign \u201cBe the Brightest Stars\u201d, including limited-edition beverages, food and merchandise exclusively in Korea. Through the campaign, Starbucks delivered a message of sympathy and hope to young generations, and donated part of its sales proceed for a project to sponsor youth independence projects.<\/p>\n\n\n\n

I was responsible for designing the whole campaign identity and key visuals including slogan design, collaboration logo, and starry patterns. The key visuals were then featured in special mugs and glassware designed with real gold, pouches for tablets and loptops, and key chains.<\/p>\n\n\n\n

2020\ub144\uc744 \ub9de\uc774\ud558\uba70 \uc2a4\ud0c0\ubc85\uc2a4\uc640 BTS\uac00 \uc544\ud2f0\uc2a4\ud2b8 \ucf5c\ub77c\ubcf4\ub808\uc774\uc158 \ucea0\ud398\uc778\uc778 \u2018Be the Brightest Stars\u201d\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uc758\ubbf8\uc758 \ucf5c\ub77c\ubcf4\ub808\uc774\uc158\uc744 \ub118\uc5b4 \uc774 \ucf10\ud398\uc778\uc740 \u2018\ub108\ub294 \uadf8 \uc790\uccb4\ub85c \ube5b\ub098\ub294 \ubcc4\u2019\uc774\ub77c\ub294 \uc751\uc6d0\uc758 \uba54\uc2dc\uc9c0\ub97c \uccad\ub144\ub4e4\uc5d0\uac8c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \ud2b9\ubcc4\ud788 \uae30\ud68d\ub418\uc5c8\uc73c\uba70 \uc2e4\uc81c\ub85c \uc218\uc775\uae08\uc758 \uc77c\ubd80\ub97c \uccad\ub144\uc9c0\uc6d0\uc0ac\uc5c5\uc5d0 \uae30\ubd80\ud558\ub294 \ud615\ud0dc\ub85c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubcf8 \ucea0\ud398\uc778\uc758 \uc544\uc774\ub374\ud2f0\ud2f0 \ub514\uc790\uc778, \ud0a4 \ube44\uc8fc\uc5bc \ubc0f MD \ub514\uc790\uc778\uc744 \uc9c1\uc811 \ub2f4\ub2f9\ud558\uc600\uc73c\uba70 \uac00\uc7a5 \uc911\uc694\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc694\uc18c\uc600\ub358 \uc0ac\uc9c4\ub4e4\uc758 \ucd2c\uc601 \uae30\ud68d\ub3c4 \ub9e1\uc544\uc11c \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778\uc758 \ud0a4 \ube44\uc8fc\uc5bc\uc740 BTS\uc758 \ud32c\ub364\uc778 ARMY\ub97c \uc0c1\uc9d5\ud558\ub294 \ubcf4\ub77c\uc0c9\uc744 \uc8fc \uceec\ub7ec\ub85c \ud65c\uc6a9\ud558\uc600\uc73c\uba70, \ubc18\uc9dd\uc774\ub294 \ubcc4\ub4e4\uc744 \ubaa8\uc2b5\uc744  \ud328\ud134 \ud615\ud0dc\uc758 \uadf8\ub798\ud53d\uc73c\ub85c \uc2dc\uac01\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4\ucf54\ub9ac\uc544\uc5d0\uc11c \ucd5c\ucd08\ub85c \uc2dc\ub3c4\ud55c \uc544\ud2f0\uc2a4\ud2b8\ucf5c\ub77c\ubcf4\ud504\ub85c\uc81d\ud2b8\ub85c\uc11c\uc758 \uc131\uacfc\ub3c4 \uc88b\uc558\uc9c0\ub9cc \uccad\ub144\ub4e4\uc744 \uc751\uc6d0\ud558\ub294 \ub73b\uae4a\uc740 \uc758\ubbf8\ub3c4 \ub2f4\uace0 \uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uac1c\uc778\uc801\uc73c\ub85c\ub3c4 \ubcf4\ub78c\uc774 \uc788\uc5c8\ub358 \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2020<\/p>\n\n\n\n


Collaborators
<\/strong>Youngha Park, Sellin Lee<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In 2020, Starbucks and BTS launched a collaborative campaign \u201cBe the Brightest Stars\u201d, including limited-edition beverages, food and merchandise exclusively in Korea. Through the campaign, Starbucks delivered a message of sympathy and hope to young generations, and donated part of its sales proceed for a project to sponsor youth independence projects. I was responsible for […]<\/p>\n","protected":false},"author":1,"featured_media":20778,"template":"","portfolio-categories":[57,61],"portfolio-tags":[],"class_list":["post-20808","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding","portfolio-categories-product"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":10,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20808\/revisions"}],"predecessor-version":[{"id":21140,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/20808\/revisions\/21140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/20778"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20808"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=20808"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=20808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}