{"id":21035,"date":"2026-01-31T13:43:25","date_gmt":"2026-01-31T13:43:25","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21035"},"modified":"2026-02-01T23:44:28","modified_gmt":"2026-02-01T23:44:28","slug":"starbucks-book-club","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=starbucks-book-club","title":{"rendered":"Starbucks Book Club"},"content":{"rendered":"\n
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Starbucks Book Club<\/h3>\n\n
Branding<\/a>, <\/span>Illustration<\/a>, <\/span>Package<\/a>, <\/span>Product<\/a><\/div>\n\n\n
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Moving away from conventional autumn themes such as foliage and picnics, the Starbucks Book Club<\/em> campaign was developed around the idea of \u201cautumn as the season of reading.\u201d The project explored a natural relationship between coffee and books, proposing an experience that invites customers to rediscover the joy of reading in everyday life.<\/p>\n\n\n\n

The campaign was created in collaboration with Penguin Random House<\/strong>, an iconic publisher that has shaped global publishing culture since 1935, and featured artwork by illustrator JJangseoyo<\/strong> Witty, narrative-driven copy was written and applied directly across the product designs, allowing each item to function as a small piece of storytelling rather than simple merchandise.<\/p>\n\n\n\n

\uac00\uc744 \uc2dc\uc98c \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \ud754\ud788 \uc0ac\uc6a9\ub418\ub294 \ub2e8\ud48d\uc774\ub098 \uc18c\ud48d\uacfc \uac19\uc740 \uc804\ud615\uc801\uc778 \uc18c\uc7ac\uc5d0\uc11c \ubc97\uc5b4\ub098, \u2018\ub3c5\uc11c\uc758 \uacc4\uc808, \uac00\uc744\u2019\uc774\ub77c\ub294 \uad00\uc810\uc73c\ub85c \uc2a4\ud0c0\ubc85\uc2a4 \ubd81\ud074\ub7fd(Starbucks Book Club)<\/strong> \ud504\ub85c\ubaa8\uc158\uc744 \uae30\ud68d\ud588\uc2b5\ub2c8\ub2e4. \ucee4\ud53c\uc640 \ucc45\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5b4\uc6b0\ub7ec\uc9c0\ub294 \uc2a4\ud0c0\ubc85\uc2a4\uc758 \ube0c\ub79c\ub4dc \ud2b9\uc131\uc744 \ud655\uc7a5\ud574, \uc77c\uc0c1 \uc18d\uc5d0\uc11c \ub3c5\uc11c\uc758 \uc990\uac70\uc6c0\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uc548\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcf8 \ud504\ub85c\uc81d\ud2b8\ub294 1935\ub144 \ucd9c\uac04 \uc774\ud6c4 \uc804 \uc138\uacc4 \ucd9c\ud310 \ubb38\ud654\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc790\ub9ac \uc7a1\uc740 “\ud3ad\uadc4 \ub79c\ub364\ud558\uc6b0\uc2a4(Penguin Random House)”\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc644\uc131\ub418\uc5c8\uc73c\uba70, \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\ud130 \uc9f1\uc154\uc694 \uc791\uac00<\/strong>\uc640\uc758 \uc544\ud2b8\uc6cc\ud06c \ud611\uc5c5\uc73c\ub85c \uc2dc\uac01\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uc0c1\ud488 \ub514\uc790\uc778\uc5d0\ub294 \uc704\ud2b8\uc640 \uc11c\uc0ac\uac00 \ub2f4\uae34 \ubb38\uad6c\ub4e4\uc744 \uc9c1\uc811 \uce74\ud53c\ub77c\uc774\ud305\ud574 \uc0bd\uc785\ud568\uc73c\ub85c\uc368, \uac01 \uc0c1\ud488\uc774 \ud558\ub098\uc758 \uc791\uc740 \uc774\uc57c\uae30\ucc98\ub7fc \ub290\uaef4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2024<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Moving away from conventional autumn themes such as foliage and picnics, the Starbucks Book Club campaign was developed around the idea of \u201cautumn as the season of reading.\u201d The project explored a natural relationship between coffee and books, proposing an experience that invites customers to rediscover the joy of reading in everyday life. 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