{"id":21050,"date":"2026-01-31T14:09:35","date_gmt":"2026-01-31T14:09:35","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21050"},"modified":"2026-02-01T23:42:57","modified_gmt":"2026-02-01T23:42:57","slug":"the-moment-begins-here","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=the-moment-begins-here","title":{"rendered":"The moment begins here"},"content":{"rendered":"\n
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The moment begins here<\/h3>\n\n\n

2023 STARBUCKS WINTER e-Frequency<\/em><\/p>\n\n\n

Editorial<\/a>, <\/span>Product<\/a><\/div>\n\n\n
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Built around the theme ‘The moment begins here,’ this project highlights the heritage of the Starbucks Planner while reinforcing the brand\u2019s original design identity. Beyond a simple object, it is designed as a quiet daily companion\u2014helping users pause, reflect, and find rhythm in their everyday lives.<\/p>\n\n\n\n

Drawing inspiration from the typography of handcrafted labels and stamps, the design captures a vintage yet minimal analog aesthetic. The deliberate restraint in materials, color, and negative space evokes an understated sophistication\u2014creating a timeless look that ages beautifully with use.<\/p>\n\n\n\n

The collection extends beyond the planner to include a collaborative LAMY Safari pen and Starbucks\u2019 first illustrated wall calendar, curating a complete suite of thoughtful daily objects.<\/p>\n\n\n\n

\u2018The moment begins here\u2019\ub97c \ud14c\ub9c8\ub85c, \uc2a4\ud0c0\ubc85\uc2a4 \ud50c\ub798\ub108\uac00 \uc9c0\ub140\uc628 \uace0\uc720\ud55c \ud5e4\ub9ac\ud2f0\uc9c0\uc640 \uc2a4\ud0c0\ubc85\uc2a4\ub9cc\uc758 \uc624\ub9ac\uc9c0\ub110\ub9ac\ud2f0\ub97c \ub2f4\uc544\ub0b8 \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4. \ud558\ub8e8\uc758 \uc2dc\uc791\uacfc \uae30\ub85d\uc758 \uc21c\uac04\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uc9c0\ub294 \uacbd\ud5d8\uc744 \uc0c1\uc0c1\ud558\uba70, \uc77c\uc0c1 \uc18d\uc5d0\uc11c \uc624\ub798 \ud568\uaed8\ud560 \uc218 \uc788\ub294 \uc624\ube0c\uc81d\ud2b8\ub85c\uc11c\uc758 \ud50c\ub798\ub108\ub97c \uc7ac\uc815\uc758\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc7a5\uc778\uc758 \uc218\uacf5\uc608\ud488\uc5d0 \ubd80\ucc29\ub418\ub294 \ub77c\ubca8\uacfc \uc9c1\uc778\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc544, \uc544\ub0a0\ub85c\uadf8\uc801\uc778 \uac10\uc131\uacfc \ube48\ud2f0\uc9c0\ud55c \ubd84\uc704\uae30\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \ubbf8\ub2c8\uba40\ud55c \ub514\uc790\uc778 \ubc29\ud5a5\uc744 \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc18c\uc7ac\uc640 \uceec\ub7ec, \uc5ec\ubc31\uc758 \uade0\ud615\uc744 \ud1b5\ud574 \uc808\uc81c\ub41c \uace0\uae09\uc2a4\ub7ec\uc6c0\uc744 \uac15\uc870\ud558\uba70, \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub354\uc6b1 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0ac\uc6a9\uc790\uc758 \uc0b6\uc5d0 \uc2a4\uba70\ub4dc\ub294 \ub514\uc790\uc778\uc744 \uc9c0\ud5a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcf8 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c\ub294 LAMY<\/strong>\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc0ac\ud30c\ub9ac \ubcfc\ud39c\uc744 \uac1c\ubc1c\ud588\uc73c\uba70, \uc2a4\ud0c0\ubc85\uc2a4 \ucd5c\ucd08\ub85c \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uc774 \uc801\uc6a9\ub41c \ubcbd\uac78\uc774 \ub2ec\ub825 \ub610\ud55c \ud568\uaed8 \ub514\uc790\uc778\ud574 \ud50c\ub798\ub108 \ub77c\uc778\uc5c5\uc758 \uacbd\ud5d8\uc744 \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2022<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

2023 STARBUCKS WINTER e-Frequency Built around the theme ‘The moment begins here,’ this project highlights the heritage of the Starbucks Planner while reinforcing the brand\u2019s original design identity. Beyond a simple object, it is designed as a quiet daily companion\u2014helping users pause, reflect, and find rhythm in their everyday lives. Drawing inspiration from the typography […]<\/p>\n","protected":false},"author":1,"featured_media":21060,"template":"","portfolio-categories":[68,61],"portfolio-tags":[],"class_list":["post-21050","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-editorial","portfolio-categories-product"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21050\/revisions"}],"predecessor-version":[{"id":21136,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21050\/revisions\/21136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/21060"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21050"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=21050"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=21050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}