{"id":21063,"date":"2026-02-01T03:44:45","date_gmt":"2026-02-01T03:44:45","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21063"},"modified":"2026-04-03T06:44:45","modified_gmt":"2026-04-03T06:44:45","slug":"greenline-tableware-series","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=greenline-tableware-series","title":{"rendered":"Greenline Tableware Series"},"content":{"rendered":"\n
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Greenline Tableware Series<\/h3>\n\n
Product<\/a><\/div>\n\n\n
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This Greenline tableware series was designed using Starbucks\u2019 signature green line as a minimal visual device, allowing the brand identity to be expressed in a subtle and refined way. By reducing decorative elements and focusing on proportion and placement, the design achieves a timeless, classic look that remains appealing through long term use.<\/p>\n\n\n\n

A flexible copy system built around the phrase structure \u201cFreshly ~ Everyday\u201d was developed to adapt across different product categories. The typography and layout were carefully tuned to maintain rhythm, personality, and consistency across applications, turning each piece into a small but effective brand communication surface.<\/p>\n\n\n\n

Originally planned as an online exclusive product to help drive traffic and conversion in the brand\u2019s e commerce channel, the collection exceeded initial sales expectations and contributed to the broader expansion of the Starbucks tableware category.<\/p>\n\n\n\n

\uc2a4\ud0c0\ubc85\uc2a4\ub97c \uc0c1\uc9d5\ud558\ub294 \uadf8\ub9b0 \uceec\ub7ec \ub77c\uc778\uc744 \ucd5c\uc18c\ud55c\uc758 \uc694\uc18c\ub85c \uc815\uc81c\ud574 \ud14c\uc774\ube14\uc6e8\uc5b4 \ub514\uc790\uc778\uc5d0 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uacfc\ub3c4\ud55c \uadf8\ub798\ud53d \uc5c6\uc774\ub3c4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub4dc\ub7ec\ub098\ub3c4\ub85d \uad6c\uc131\ud574, \uc624\ub798 \uc0ac\uc6a9\ud574\ub3c4 \uc9c8\ub9ac\uc9c0 \uc54a\ub294 \ud074\ub798\uc2dd\ud55c \uc778\uc0c1\uc744 \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

“Freshly ~ Everyday” \uad6c\uc870\uc758 \ubb38\uad6c \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud574 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \uc720\uc5f0\ud558\uac8c \ud655\uc7a5 \uac00\ub2a5\ud558\ub3c4\ub85d \uc124\uacc4\ud588\uc73c\uba70, \ubc18\ubcf5 \ub178\ucd9c \uc2dc\uc5d0\ub3c4 \ub9ac\ub4ec\uac10\uacfc \uce90\ub9ad\ud130\uac00 \uc720\uc9c0\ub418\ub3c4\ub85d \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c \ubc38\ub7f0\uc2a4\ub97c \uc870\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e8\uc21c\ud55c \uc2dd\uae30\ub958\uac00 \uc544\ub2cc \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \ub2f4\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc694\uc18c\ub85c \uae30\ub2a5\ud558\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcf8 \uc81c\ud488\uc740 \uc790\uc0ac \uc628\ub77c\uc778\ubab0 \ud65c\uc131\ud654\ub97c \uc704\ud55c \uc804\uc6a9 \uc0c1\ud488\uc73c\ub85c \ucd5c\ucd08 \uae30\ud68d\ub418\uc5c8\uc73c\uba70, \ucd08\uae30 \ud310\ub9e4 \uc131\uacfc\uac00 \uae30\ub300\uce58\ub97c \uc0c1\ud68c\ud558\uba74\uc11c \uc2a4\ud0c0\ubc85\uc2a4 \ud14c\uc774\ube14\uc6e8\uc5b4 \uce74\ud14c\uace0\ub9ac \uc804\ubc18\uc73c\ub85c \ud655\uc7a5\ub418\ub294 \uacc4\uae30\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2023<\/p>\n\n\n\n


Collaborators<\/strong>
Bella Yoo<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This Greenline tableware series was designed using Starbucks\u2019 signature green line as a minimal visual device, allowing the brand identity to be expressed in a subtle and refined way. By reducing decorative elements and focusing on proportion and placement, the design achieves a timeless, classic look that remains appealing through long term use. A flexible […]<\/p>\n","protected":false},"author":1,"featured_media":21074,"template":"","portfolio-categories":[61],"portfolio-tags":[],"class_list":["post-21063","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-product"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21063\/revisions"}],"predecessor-version":[{"id":21188,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21063\/revisions\/21188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/21074"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21063"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=21063"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=21063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}