{"id":21156,"date":"2026-04-02T03:19:23","date_gmt":"2026-04-02T03:19:23","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21156"},"modified":"2026-06-29T20:09:06","modified_gmt":"2026-06-29T11:09:06","slug":"wheres-wally-starbucks","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=wheres-wally-starbucks","title":{"rendered":"Where’s Wally + Starbucks"},"content":{"rendered":"\n
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Where’s Wally + Starbucks<\/h3>\n\n
Illustration<\/a>, <\/span>Product<\/a><\/div>\n\n\n
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Every holiday season brings the same challenge: how to feel fresh when the expectations are already set. This project began with a deliberate effort to break from that pattern.<\/p>\n\n\n\n

Proposing Where’s Wally?<\/em> as a collaboration partner wasn’t simply about the character’s charm. For those who grew up in the 90s, Wally carries a genuine sense of warmth and nostalgia \u2014 and the playfulness embedded in the act of searching felt like a natural fit for brand storytelling.<\/p>\n\n\n\n

The artwork was developed around a single idea: bringing Starbucks into Wally’s world. Wally holding a Starbucks cup, Wally stepping into a store \u2014 familiar character, familiar space, seamlessly intertwined. The illustration set in the streets of Hongdae stands as one of the clearest expressions of that approach.<\/p>\n\n\n\n

The project expanded well beyond merchandise, extending into exclusive food and beverage offerings. Campaign visuals, styled like scenes lifted from a picture book, spread organically across customer social media \u2014 closing out the seasonal campaign on a strong note.<\/p>\n\n\n\n

\ub9e4\ub144 \ubc18\ubcf5\ub418\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c, ‘\ub610 \ube44\uc2b7\ud558\ub2e4’\ub294 \ud55c\uacc4\ub97c \ubc97\uc5b4\ub098\uae30 \uc704\ud55c \uc2dc\ub3c4\uc5d0\uc11c \uc774 \ud504\ub85c\uc81d\ud2b8\ub294 \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Where’s Wally?<\/em> \ub97c \ucf5c\ub77c\ubcf4\ub808\uc774\uc158 \ud30c\ud2b8\ub108\ub85c \uc81c\uc548\ud55c \uac83\uc740 \uce90\ub9ad\ud130\uc758 \uadc0\uc5ec\uc6c0 \ub54c\ubb38\ub9cc\uc740 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. 90\ub144\ub300\ub97c \uacbd\ud5d8\ud55c \uc138\ub300\uc5d0\uac8c \uc6d4\ub9ac\ub294 \ub530\ub73b\ud55c \ud5a5\uc218\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc874\uc7ac\uc774\uba70, ‘\ucc3e\ub294\ub2e4’\ub294 \ud589\uc704\uac00 \uac00\uc9c4 \uc720\ud76c\uc131\uc740 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\ub85c \ud655\uc7a5\ud558\uae30\uc5d0 \ucda9\ubd84\ud55c \uac00\ub2a5\uc131\uc744 \uac16\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc544\ud2b8\uc6cd\uc740 \uc6d4\ub9ac\uc758 \uc138\uacc4\uad00 \uc548\uc5d0 \uc2a4\ud0c0\ubc85\uc2a4\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc774\ub294 \ubc29\ud5a5\uc73c\ub85c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4 \ucef5\uc744 \ub4e0 \uc6d4\ub9ac, \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud55c \uc6d4\ub9ac\ucc98\ub7fc, \uc775\uc219\ud55c \uce90\ub9ad\ud130\uac00 \uc775\uc219\ud55c \uacf5\uac04\uc5d0 \uc2a4\uba70\ub4dc\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ud64d\ub300 \uac70\ub9ac\ub97c \ubc30\uacbd\uc73c\ub85c \ud55c \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uc740 \uadf8 \uc2dc\ub3c4\uac00 \uac00\uc7a5 \uc798 \uad6c\ud604\ub41c \uacb0\uacfc\ubb3c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub294 MD\ub97c \ub118\uc5b4 \uc804\uc6a9 \ud478\ub4dc\uc640 \uc74c\ub8cc\uae4c\uc9c0 \ud655\uc7a5\ub418\uc5c8\uace0, \uadf8\ub9bc\ucc45\uc758 \ud55c \uc7a5\uba74\ucc98\ub7fc \uc5f0\ucd9c\ud55c \ucd2c\uc601 \ube44\uc8fc\uc5bc\uc740 \uace0\uac1d\ub4e4\uc758 SNS\ub97c \ud1b5\ud574 \uc790\ubc1c\uc801\uc73c\ub85c \ud655\uc0b0\ub418\uba70 \uc2dc\uc98c \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\ubb34\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Year
<\/strong>2025
Collaborators
<\/strong>Sean Lee, Jenny Kim<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Every holiday season brings the same challenge: how to feel fresh when the expectations are already set. This project began with a deliberate effort to break from that pattern. Proposing Where’s Wally? as a collaboration partner wasn’t simply about the character’s charm. For those who grew up in the 90s, Wally carries a genuine sense of warmth […]<\/p>\n","protected":false},"author":1,"featured_media":21292,"template":"","portfolio-categories":[59,61],"portfolio-tags":[],"class_list":["post-21156","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-illustration","portfolio-categories-product"],"yoast_head":"\nWhere's Wally + Starbucks - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=wheres-wally-starbucks\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where's Wally + Starbucks - Just in Case\" \/>\n<meta property=\"og:description\" content=\"Every holiday season brings the same challenge: how to feel fresh when the expectations are already set. 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