{"id":21202,"date":"2026-06-21T09:44:07","date_gmt":"2026-06-21T00:44:07","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21202"},"modified":"2026-06-21T09:44:07","modified_gmt":"2026-06-21T00:44:07","slug":"salt-bread-ko","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=salt-bread-ko","title":{"rendered":"Salt Bread Ko."},"content":{"rendered":"\n
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Salt Bread Ko.<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
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Salt Bread Ko. is a Korean-style sourdough bakery based in New York, bringing the soft, pillowy texture of Korean sogeum-ppang to the heart of the city \u2014 riding the global wave of K-food culture alongside K-pop and K-Drama<\/p>\n\n\n\n

The brand identity is built around the bread itself. The core symbol abstracts the cloud-like, airy form of the signature salt bread into a simple, memorable mark \u2014 soft in shape, confident in presence. Typography and color palette follow the same logic: warm, approachable, and distinctly Korean without being literal about it.<\/p>\n\n\n\n

Designed for a city that moves fast, the identity works across packaging, signage, and digital touchpoints \u2014 staying consistent whether it’s on a paper bag or an Instagram story.<\/p>\n\n\n\n

Salt Bread Ko.\ub294 \ub274\uc695 \ucf54\ub9ac\uc544\ud0c0\uc6b4\uc5d0 \uc704\uce58\ud55c \ud55c\uad6d\uc2dd \uc18c\uae08\ube75 \ubca0\uc774\ucee4\ub9ac\uc785\ub2c8\ub2e4. K\ud31d, K\ubb34\ube44\uc640 \ud568\uaed8 \uc804 \uc138\uacc4\ub85c \ud655\uc0b0\ub418\ub294 K\ud478\ub4dc \uc5f4\ud48d \uc18d\uc5d0\uc11c, \ud55c\uad6d\uc778\uc5d0\uac8c \uce5c\uc219\ud55c \uc18c\uae08\ube75\uc744 \ub274\uc695\uc5d0 \uc18c\uac1c\ud558\uae30 \uc704\ud55c \ucee8\uc149\uc73c\ub85c \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \ucd9c\ubc1c\uc810\uc740 \uc18c\uae08\ube75 \uadf8 \uc790\uccb4\uc785\ub2c8\ub2e4. \uac89\uc740 \ubc14\uc0ad\ud558\uace0 \uc18d\uc740 \ubd80\ub4dc\ub7ec\uc6b4 \uad6c\ub984 \uac19\uc740 \uc9c8\uac10\uc744 \ud575\uc2ec \uc2ec\ubcfc\ub85c \ucd94\uc0c1\ud654\ud558\uc5ec, \ub2e8\uc21c\ud558\uba74\uc11c\ub3c4 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ub9c8\ud06c\ub85c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c\uc640 \uceec\ub7ec \ud314\ub808\ud2b8 \ub610\ud55c \ub530\ub73b\ud558\uace0 \uce5c\uadfc\ud558\ub418, \ud55c\uad6d\uc801\uc778 \uc815\uc11c\ub97c \uc9c1\uc811\uc801\uc774\uc9c0 \uc54a\uac8c \ub2f4\uc544\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubc14\uc05c \ub3c4\uc2dc\uc758 \uc18d\ub3c4\uc5d0 \ub9de\uac8c, \ud328\ud0a4\uc9c0\ubd80\ud130 \uc0ac\uc774\ub2c8\uc9c0, \ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\uae4c\uc9c0 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc804\ub2ec\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc \uac1c\ubc1c \ubfd0 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uac00\uc774\ub4dc\ub77c\uc778 \uac1c\ubc1c\uae4c\uc9c0 \uc804 \uacfc\uc815\uc5d0 \ucc38\uc5ec\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2026
Collaborators
<\/strong>Youngha Park<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Salt Bread Ko. is a Korean-style sourdough bakery based in New York, bringing the soft, pillowy texture of Korean sogeum-ppang to the heart of the city \u2014 riding the global wave of K-food culture alongside K-pop and K-Drama The brand identity is built around the bread itself. The core symbol abstracts the cloud-like, airy form […]<\/p>\n","protected":false},"author":1,"featured_media":21204,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-21202","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21202\/revisions"}],"predecessor-version":[{"id":21209,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21202\/revisions\/21209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/21204"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21202"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=21202"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=21202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}