{"id":21214,"date":"2022-03-01T18:10:00","date_gmt":"2022-03-01T09:10:00","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21214"},"modified":"2026-06-21T18:31:59","modified_gmt":"2026-06-21T09:31:59","slug":"e%ed%8e%b8%ed%95%9c%ec%84%b8%ec%83%81-brand-renewal","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=e%ed%8e%b8%ed%95%9c%ec%84%b8%ec%83%81-brand-renewal","title":{"rendered":"e\ud3b8\ud55c\uc138\uc0c1 Brand Renewal"},"content":{"rendered":"\n
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e\ud3b8\ud55c\uc138\uc0c1 Brand Renewal<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
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Launched in 2000, e\ud3b8\ud55c\uc138\uc0c1 is one of Korea’s pioneering residential brands to introduce brand thinking to the apartment market \u2014 reframing the idea of a home from something to buy into somewhere to live.<\/p>\n\n\n\n

On the occasion of the brand’s 20th anniversary, the renewal project set out to preserve what had been built over two decades while articulating a new vision for premium residential living. Rather than creating a new symbol, the project began with what the brand already owned: the orange cloud, a shape deeply familiar to consumers. The logo was stripped away, and the symbol was given the space to carry the brand on its own \u2014 a bold direction for a Korean residential brand, and one that significantly expanded the symbol’s presence and memorability.<\/p>\n\n\n\n

2000\ub144 \ub7f0\uce6d\ud55c e\ud3b8\ud55c\uc138\uc0c1\uc740 \uc544\ud30c\ud2b8\uc5d0 \ube0c\ub79c\ub4dc \uac1c\ub150\uc744 \ub3c4\uc785\ud55c \uad6d\ub0b4 1\uc138\ub300 \uc8fc\uac70 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. ‘\uc0ac\ub294 \uac83(buying)’\uc774 \uc544\ub2cc ‘\uc0ac\ub294 \uacf3(living)’\uc73c\ub85c \ubc14\ub77c\ubcf4\ub294 \uad00\uc810\uc744 \ucc98\uc74c \uc81c\uc548\ud55c \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ube0c\ub79c\ub4dc 20\uc8fc\ub144\uc744 \ub9de\uc544 \uc9c4\ud589\ub41c \uc774\ubc88 \ub9ac\ub274\uc5bc\uc758 \ucd9c\ubc1c\uc810\uc740 \uc0c8\ub85c\uc6b4 \uac83\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, 20\ub144\uac04 \uc313\uc544\uc628 \uc790\uc0b0\uc744 \ubc1c\uacac\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c \uc774\ubbf8 \uac01\uc778\ub41c \uc624\ub80c\uc9c0 \uad6c\ub984 \uc2ec\ubcfc\uc744 \uc7ac\ubc1c\uacac\ud574, \ub85c\uace0 \ud0c0\uc785\uc744 \uac77\uc5b4\ub0b4\uace0 \uc2ec\ubcfc\ub9cc\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uacfc\uac10\ud55c \ubc29\ud5a5\uc744 \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \uc544\ud30c\ud2b8 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ucc98\uc74c \uc2dc\ub3c4\ub418\ub294 \uc811\uadfc\uc73c\ub85c, \uc2ec\ubcfc\uc758 \ud655\uc7a5\uc131\uacfc \uc0c1\uc9d5\uc131\uc744 \ub192\uc5ec \ube0c\ub79c\ub4dc\uac00 \ubcf4\ub2e4 \uc544\uc774\ucf54\ub2c9\ud558\uac8c \uae30\uc5b5\ub418\ub3c4\ub85d \ud558\ub294 \ub370 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2029
Collaborators
<\/strong>Uzin Hwang, Hyangmee Jang,
Hyeri Jeon, Jooyoung Park<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Launched in 2000, e\ud3b8\ud55c\uc138\uc0c1 is one of Korea’s pioneering residential brands to introduce brand thinking to the apartment market \u2014 reframing the idea of a home from something to buy into somewhere to live. On the occasion of the brand’s 20th anniversary, the renewal project set out to preserve what had been built over two […]<\/p>\n","protected":false},"author":1,"featured_media":21228,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-21214","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"_links":{"self":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21214\/revisions"}],"predecessor-version":[{"id":21229,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/21214\/revisions\/21229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=\/wp\/v2\/media\/21228"}],"wp:attachment":[{"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21214"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=21214"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/www.justinyi.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=21214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}