{"id":21214,"date":"2022-03-01T18:10:00","date_gmt":"2022-03-01T09:10:00","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21214"},"modified":"2026-06-22T20:43:37","modified_gmt":"2026-06-22T11:43:37","slug":"e%ed%8e%b8%ed%95%9c%ec%84%b8%ec%83%81-brand-renewal","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=e%ed%8e%b8%ed%95%9c%ec%84%b8%ec%83%81-brand-renewal","title":{"rendered":"e\ud3b8\ud55c\uc138\uc0c1 Brand Renewal"},"content":{"rendered":"\n
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e\ud3b8\ud55c\uc138\uc0c1 Brand Renewal<\/h3>\n\n
Branding<\/a><\/div>\n\n\n
\n\n\n\n

Launched in 2000, e\ud3b8\ud55c\uc138\uc0c1 is one of Korea’s first-generation residential brands \u2014 among the earliest to introduce brand thinking to the apartment market and reframe a home from something to buy into somewhere to live.<\/p>\n\n\n\n

The 20th-anniversary renewal began not by creating something new, but by re-examining what the brand already owned. The defining move was to decouple the orange cloud symbol from the wordmark, treating each as an independent asset. The cloud was redrawn into a more symmetrical, fuller form and given the space to carry the brand on its own \u2014 a first for a Korean residential brand. The wordmark, in turn, was rebuilt with a squared-off silhouette and pared-back ornamentation, so it could stand on its own across on- and offline touchpoints.<\/p>\n\n\n\n

2000\ub144 \ub7f0\uce6d\ud55c e\ud3b8\ud55c\uc138\uc0c1\uc740 \uc544\ud30c\ud2b8\uc5d0 \ube0c\ub79c\ub4dc \uac1c\ub150\uc744 \ub3c4\uc785\ud55c \uad6d\ub0b4 1\uc138\ub300 \uc8fc\uac70 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. ‘\uc0ac\ub294 \uac83(buying)’\uc774 \uc544\ub2cc ‘\uc0ac\ub294 \uacf3(living)’\uc73c\ub85c \uc8fc\uac70\uc758 \uad00\uc810\uc744 \uc804\ud658\ud55c \uc2dc\ub3c4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

20\uc8fc\ub144 \ub9ac\ub274\uc5bc\uc740 \uc0c8\ub85c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc774\ubbf8 \uac00\uc9c4 \uc790\uc0b0\uc744 \ub2e4\uc2dc \ubcf4\ub294 \ub370\uc11c \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \ub514\uc790\uc778 \ubc29\ud5a5\uc740 \uc624\ub79c \uc2dc\uac04 \ucd95\uc801\ub41c \uc624\ub80c\uc9c0 \uad6c\ub984 \uc2ec\ubcfc\uacfc \uc6cc\ub4dc\ub9c8\ud06c\ub97c \uacfc\uac10\ud788 \ubd84\ub9ac\ud574, \uac01\uc790 \ub3c5\ub9bd\uc801\uc778 \uc790\uc0b0\uc73c\ub85c \uc6b4\uc6a9\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc2ec\ubcfc\uc740 \ub354 \ub300\uce6d\uc801\uc774\uace0 \ubcfc\ub968\uac10 \uc788\ub294 \ud615\ud0dc\ub85c \ub2e4\ub4ec\uc5b4\uc838 \ub2e8\ub3c5\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uc218\ub2e8\uc774 \ub418\uc5c8\uace0 \u2014 \uad6d\ub0b4 \uc544\ud30c\ud2b8 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ucc98\uc74c \uc2dc\ub3c4\ub41c \uc811\uadfc\uc774\uc5c8\uc2b5\ub2c8\ub2e4 \u2014 \uc6cc\ub4dc\ub9c8\ud06c\ub294 \ub124\ubaa8\uaf34\ub85c \uc815\ub3c8\ud558\uace0 \uc7a5\uc2dd \uc694\uc18c\ub97c \ucd5c\uc18c\ud654\ud574, \uc628\u00b7\uc624\ud504\ub77c\uc778 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub2e8\ub3c5\uc73c\ub85c\ub3c4 \ud65c\uc6a9 \uac00\ub2a5\ud55c \uc790\uc0b0\uc73c\ub85c \uc7ac\uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Year
<\/strong>2029
Collaborators
<\/strong>Uzin Hwang, Hyangmee Jang,
Hyeri Jeon, Jooyoung Park<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Launched in 2000, e\ud3b8\ud55c\uc138\uc0c1 is one of Korea’s first-generation residential brands \u2014 among the earliest to introduce brand thinking to the apartment market and reframe a home from something to buy into somewhere to live. The 20th-anniversary renewal began not by creating something new, but by re-examining what the brand already owned. The defining move […]<\/p>\n","protected":false},"author":1,"featured_media":21233,"template":"","portfolio-categories":[57],"portfolio-tags":[],"class_list":["post-21214","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-branding"],"yoast_head":"\ne\ud3b8\ud55c\uc138\uc0c1 Brand Renewal - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=e\ud3b8\ud55c\uc138\uc0c1-brand-renewal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e\ud3b8\ud55c\uc138\uc0c1 Brand Renewal - Just in Case\" \/>\n<meta property=\"og:description\" content=\"Launched in 2000, e\ud3b8\ud55c\uc138\uc0c1 is one of Korea’s first-generation residential brands \u2014 among the earliest to introduce brand thinking to the apartment market and reframe a home from something to buy into somewhere to live. 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