{"id":21236,"date":"2026-06-22T21:31:46","date_gmt":"2026-06-22T12:31:46","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&p=21236"},"modified":"2026-06-22T21:51:12","modified_gmt":"2026-06-22T12:51:12","slug":"starbucks-core-packaged-food-design-system","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=starbucks-core-packaged-food-design-system","title":{"rendered":"Starbucks Core Packaged Food Design System"},"content":{"rendered":"\n
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Starbucks Core Packaged Food Design System<\/h3>\n\n\n

Packaging Design System with AI Workflow<\/em><\/p>\n\n\n

Illustration<\/a>, <\/span>Package<\/a><\/div>\n\n\n
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As Starbucks Korea’s food lineup expanded, seasonal LTO products began transitioning into core items sold year-round. Without a unified design framework, each product required a new design from scratch \u2014 causing inconsistency in design tone across the range, while each new product addition required significant design resources from the ground up.<\/p>\n\n\n\n

To address this, I developed a template-based packaging design system that standardizes layout, typography, and visual hierarchy across all core packaged food products. The system ensures design consistency regardless of product category or format, while significantly reducing the time required for new packaging development.<\/p>\n\n\n\n

For the illustration component, I established a visual style using Midjourney, then built a Custom GPT trained on reference images and prompt guidelines. This allows anyone to generate on-brand food illustrations with a simple prompt \u2014 making the system scalable beyond a single designer.<\/p>\n\n\n\n

\uc2a4\ud0c0\ubc85\uc2a4 \ucf54\ub9ac\uc544\uc758 \ud478\ub4dc \ub77c\uc778\uc5c5\uc774 \ud655\uc7a5\ub418\uba74\uc11c, \uc2dc\uc98c\uc131 LTO \uc0c1\ud488\ub4e4\uc774 \uc5f0\uc911 \ud310\ub9e4\ub418\ub294 \ucf54\uc5b4 \uc0c1\ud488\uc73c\ub85c \uc804\ud658\ub418\ub294 \uc0ac\ub840\uac00 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ud1b5\ud569\ub41c \ub514\uc790\uc778 \uccb4\uacc4 \uc5c6\uc774\ub294 \uc0c1\ud488\uc774 \ucd94\uac00\ub420 \ub54c\ub9c8\ub2e4 \uc0c8\ub85c\uc6b4 \ud328\ud0a4\uc9c0\ub97c \ucc98\uc74c\ubd80\ud130 \uac1c\ubc1c\ud574\uc57c \ud588\uace0, \uc774\ub294 \uc81c\ud488\ub9c8\ub2e4 \ub514\uc790\uc778 \ud1a4\uc774 \ub2ec\ub77c\uc838\uc11c \uc77c\uad00\uc131\uc774 \ud750\ud2b8\ub7ec\uc9c0\ub294 \ubb38\uc81c\uc640 \uc2e0\uaddc \uc0c1\ud488 \uac1c\ubc1c \uc2dc\ub9c8\ub2e4 \uc0c1\ub2f9\ud55c \ub9ac\uc18c\uc2a4\uac00 \uc18c\uc694\ub418\ub294 \uad6c\uc870\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub808\uc774\uc544\uc6c3, \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c, \ube44\uc8fc\uc5bc \uc704\uacc4\ub97c \ud45c\uc900\ud654\ud55c \ud15c\ud50c\ub9bf \uae30\ubc18\uc758 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ub098 \ud3ec\ub9f7\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc77c\uad00\ub41c \ub514\uc790\uc778 \ud004\ub9ac\ud2f0\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc73c\uba70, \uc2e0\uaddc \uc0c1\ud488 \uac1c\ubc1c\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\ub3c4 \ud06c\uac8c \ub2e8\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158 \uc601\uc5ed\uc5d0\uc11c\ub294 Midjourney\ub85c \ud1b5\uc77c\ub41c \ud478\ub4dc \uc77c\ub7ec\uc2a4\ud2b8 \uc2a4\ud0c0\uc77c\uc744 \uc815\ub9bd\ud55c \ub4a4, \ub808\ud37c\ub7f0\uc2a4 \uc774\ubbf8\uc9c0\uc640 \ud504\ub86c\ud504\ud2b8 \uac00\uc774\ub4dc\ub97c \ud559\uc2b5\uc2dc\ud0a8 Custom GPT\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac04\ub2e8\ud55c \ud504\ub86c\ud504\ud2b8\ub9cc\uc73c\ub85c \ub3d9\uc77c\ud55c \uadf8\ub9bc\uccb4\uc758 \uc77c\ub7ec\uc2a4\ud2b8 \uc0dd\uc131\uacfc \uc218\uc815\uc774 \uac00\ub2a5\ud574\uc84c\uc73c\uba70, \ud2b9\uc815 \ub514\uc790\uc774\ub108\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Year
<\/strong>2026<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Packaging Design System with AI Workflow As Starbucks Korea’s food lineup expanded, seasonal LTO products began transitioning into core items sold year-round. Without a unified design framework, each product required a new design from scratch \u2014 causing inconsistency in design tone across the range, while each new product addition required significant design resources from the […]<\/p>\n","protected":false},"author":1,"featured_media":21256,"template":"","portfolio-categories":[59,58],"portfolio-tags":[],"class_list":["post-21236","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-illustration","portfolio-categories-package"],"yoast_head":"\nStarbucks Core Packaged Food Design System - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=starbucks-core-packaged-food-design-system\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Core Packaged Food Design System - Just in Case\" \/>\n<meta property=\"og:description\" content=\"Packaging Design System with AI Workflow As Starbucks Korea’s food lineup expanded, seasonal LTO products began transitioning into core items sold year-round. 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