{"id":21260,"date":"2026-06-27T08:34:27","date_gmt":"2026-06-26T23:34:27","guid":{"rendered":"https:\/\/www.justinyi.kr\/?post_type=portfolio&#038;p=21260"},"modified":"2026-06-27T08:34:28","modified_gmt":"2026-06-26T23:34:28","slug":"maxim-roasted-bean-coffee-package-renewal","status":"publish","type":"portfolio","link":"https:\/\/www.justinyi.kr\/?portfolio=maxim-roasted-bean-coffee-package-renewal","title":{"rendered":"Maxim Roasted Bean Coffee Package Renewal"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930feb06 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maxim Coffee - Signature Blend\" src=\"https:\/\/player.vimeo.com\/video\/398462464?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"483\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-1.jpg\" alt=\"\" class=\"wp-image-21261\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-1.jpg 966w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-1-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-1-768x384.jpg 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"483\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-2.jpg\" alt=\"\" class=\"wp-image-21262\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-2.jpg 966w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-2-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-2-768x384.jpg 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"483\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-3.jpg\" alt=\"\" class=\"wp-image-21263\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-3.jpg 966w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-3-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-3-768x384.jpg 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"483\" src=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-4.jpg\" alt=\"\" class=\"wp-image-21264\" style=\"object-fit:cover\" srcset=\"https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-4.jpg 966w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-4-300x150.jpg 300w, https:\/\/www.justinyi.kr\/wp-content\/uploads\/2026\/06\/maxim-4-768x384.jpg 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-70fd2998 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0;flex-basis:33.33%\"><h3 class=\"wp-block-post-title\">Maxim Roasted Bean Coffee Package Renewal<\/h3>\n\n<div class=\"taxonomy-portfolio-categories wp-block-post-terms\"><a href=\"https:\/\/www.justinyi.kr\/?portfolio-categories=package\" rel=\"tag\">Package<\/a><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#b3b3b3;color:#b3b3b3\"\/>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Dongsuh Foods, the leading instant coffee brand in Korea, sought to strengthen its position in the growing roasted bean coffee market. The project involved renewing the packaging across 8 product lines while refining the existing brand identity to better communicate product differentiation and premium quality.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">The &#8216;Maxim Signature Blend&#8217; line was developed with a five-level roasting intensity system, visualized through a distinct color palette \u2014 orange, yellow, red, brown, and black. For the &#8216;Maxim Single Origin&#8217; line, patterns inspired by the flag colors of each coffee-producing country were applied to highlight the unique character of each origin. A tasting note graph was also introduced across all products, allowing consumers to intuitively understand the aroma, body, and acidity of each coffee at a glance.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\uad6d\ub0b4 \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c \uc2dc\uc7a5\uc744 \uc774\ub04c\uc5b4\uc628 \ub3d9\uc11c\uc2dd\ud488\uc740 \uc131\uc7a5\ud558\ub294 \uc6d0\ub450\ucee4\ud53c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825 \uac15\ud654\ub97c \uc704\ud574 \ub9e5\uc2ec \uc6d0\ub450\ucee4\ud53c \uc804 \uc81c\ud488\uad70\uc758 \ud328\ud0a4\uc9c0 \ub9ac\ub274\uc5bc\uc744 \uae30\ud68d\ud588\uc2b5\ub2c8\ub2e4. \ucd1d 8\uc885\uc758 \ub2e4\uc591\ud55c \uc81c\ud488\uad70\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ub294 \uc6d0\ub450\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d, \uae30\uc874 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \uc815\uc81c\uc640 \ud568\uaed8 \ucc28\ubcc4\ud654\ub41c \ud328\ud0a4\uc9c0 \ub514\uc790\uc778 \ubc29\ud5a5\uc131\uc744 \uc218\ub9bd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">&#8216;\ub9e5\uc2ec \uc2dc\uadf8\ub2c8\ucc98 \ube14\ub80c\ub4dc&#8217;\ub294 \ub85c\uc2a4\ud305 \uac15\ub3c4\ub97c 5\ub2e8\uacc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \uc624\ub80c\uc9c0, \uc610\ub85c\uc6b0, \ub808\ub4dc, \ube0c\ub77c\uc6b4, \ube14\ub799\uc758 \uceec\ub7ec \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc2dc\uac01\ud654\ud588\uc73c\uba70, &#8216;\ub9e5\uc2ec \uc2f1\uae00 \uc624\ub9ac\uc9c4&#8217;\uc740 \uc6d0\uc0b0\uc9c0 \uad6d\uae30\uc758 \uc0c9\uc0c1\uc5d0\uc11c \ucc29\uc548\ud55c \ud328\ud134\uc744 \uc801\uc6a9\ud574 \uc6d0\ub450\ubcc4 \uac1c\uc131\uc744 \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc804 \uc81c\ud488\uc5d0 \uc544\ub85c\ub9c8, \ubc14\ub514\uac10, \uc0b0\ubbf8\ub97c \ud55c\ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ud14c\uc774\uc2a4\ud305 \ub178\ud2b8 \uadf8\ub798\ud504\ub97c \ub3c4\uc785\ud558\uc5ec \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<br><\/strong>2018<br><strong>Client<\/strong><br>\ub3d9\uc11c\uc2dd\ud488<br><strong>Collaborators<\/strong><br>Hyangmee Jang, Jackie Lim, Juyoung Park<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dongsuh Foods, the leading instant coffee brand in Korea, sought to strengthen its position in the growing roasted bean coffee market. The project involved renewing the packaging across 8 product lines while refining the existing brand identity to better communicate product differentiation and premium quality. The &#8216;Maxim Signature Blend&#8217; line was developed with a five-level [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21265,"template":"","portfolio-categories":[58],"portfolio-tags":[],"class_list":["post-21260","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-package"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maxim Roasted Bean Coffee Package Renewal - Just in Case<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinyi.kr\/?portfolio=maxim-roasted-bean-coffee-package-renewal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maxim Roasted Bean Coffee Package Renewal - Just in Case\" \/>\n<meta property=\"og:description\" content=\"Dongsuh Foods, the leading instant coffee brand in Korea, sought to strengthen its position in the growing roasted bean coffee market. 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